There is a huge wealth of information on the Internet and it is never static. Keeping up with this information, as it constantly gets updated and added to, is difficult and time consuming. RSS (Really Simple Syndication) can help by gathering all the latest news and information you want to hear from and delivering it directly to you in one place. RSS saves you the time of constantly revisiting websites on the off-chance that there is new content. Moreover, when there is new content, you no longer have to read page after page in order to weed out the relevant information. In addition, you don't have to part with an e-mail address to receive all the new and pertinent information from websites you like.
For publishers of blogs and websites, RSS offers a way to distribute and share their latest posts and news with sites, directories and individuals who have requested it. It is worth bearing in mind that more people tend to request such information, as they like the anonymity that RSS provides. This is especially useful in certain sectors, such as the adult industry. RSS also circumvents the obstacle of spam filters, which is a major constraint for opt-in e-mail newsletters.
In order to start using RSS feeds, the first thing you require is a news reader. This is a piece of software that checks the feeds and lets you read any new information that has been added. There are many different versions of news readers, but they fall under two broad categories - feeds accessed using a browser and feeds which are downloadable applications. Browser-based readers let you catch up with your RSS feed subscriptions from any computer, while downloadable applications are stored on a main computer, in the same manner that you download e-mail using Outlook or keep it on a web-based service like Gmail or Hotmail.
Once you have chosen a news reader, all you have to do is to cherrypick what content you want it to receive. For instance, if you would like the latest stories on ethical search engine optimisation methods and techniques from the SEO Consult website, simply visit the Ethical Search Engine Optimisation section and, on the left hand side, you will notice a square orange icon with curved, rippling white waves going in a diagonal top right direction. If you click on this RSS button, you can subscribe to the feed in various ways, including by dragging the URL of the feed into your news reader or by cutting and pasting the same URL into a new feed in your news reader. Most good browsers, including Firefox, automatically check for feeds for you when you visit a website, and display the orange icon when they find one.
To find out more about how we can help you create and deliver powerfully effective RSS Feeds, Contact SEO Consult today.
