So what is SEO?
SEO, short for Search Engine Optimisation, is the technique adopted by Search Marketers to achieve higher positions and greater appearance on key search engines, notably Google, Yahoo and MSN/Bing.
What are keywords or search terms?
Search terms are phrases or keywords that people will type into a Search Engine. These form the basic building block for SEO, we identify the keywords that you want to appear for that are relevant to your business. For example, you may sell shoes and Jimmy Choo is your strongest selling line, therefore “Jimmy Choo shoes” would be agreed with you to be a keyword.
How do you determine what keywords I want to SEO for my website?
Before commencing any project we always research and propose the top five search terms to be targeted to your homepage to rank for. If further pages within your website are being targeted, keywords will be researched after signing with us. All research is conducted by our SEO Strategy department, keywords are selected based on objectives, product/service offering, competition, and keyword search volume as reported by Google.
What is the objective of SEO?
SEO, or Search Engine Optimisation, is the art of optimising your website for Search Engine presence/appearance for the agreed keywords. This, in itself, is a broad definition. You may have thousands of keywords based on the number of products and services that you offer, therefore careful consideration is taken when selecting keywords to optimise. Please see how we determine the keywords in a later question.
What do you do to SEO a website?
SEO can be broken down into two clear categories, on-page and off-page. On-page consists of any changes to your website that sites “server side”. This includes things such as website content, coding amendments (whilst still maintaining the same look of your website), URL structures. As many best practice changes will be made depending on your functionality and your consent. Off-page SEO is building of links from other websites back to yours. There are many link building methods varying from low/high quality, low/high volume, low/high cost. Our objective to achieve page one rankings is best achieved through a natural mixture of all these methods. Please speak to our sales or account management team to discuss the best strategy for your needs.
What if I do not want to do on-page optimisation, I only want to build links?
Strategies are always tailored to the needs, limitations, and objectives of our clients. In all circumstances, on-page is an important part of SEO, however if you wish to optimise your website through off-page linking methods only this can still deliver results. Please speak with the Sales or Account Management team to discuss your objectives and best practice strategy.
How do you determine the cost I need to spend to SEO my website?
The cost of SEO is a monthly fee and directly proportional to the competition for your target keywords to appear on page one. For example, the competition on page one of Google for “cheap flights” is much higher than a niche industry like “teapot manufacturers”. A quick way of analysing the competition for your market is by looking at the number of search results for a keyword (top right of a Google search, the higher the number of results the more content that Google has indexed as being relevant for this term) and the Page Rank of pages appearing on page one of Google.
What is Page Rank?
Page Rank, or Toolbar Page Rank, is an external index that the Google algorithm gives to each page that Google has seen as an indicator of it’s authority. Page Rank is a logarithmic scale ranging from 0 to 10, only a handful of websites on the internet reaching the top level. The higher the Page Rank, the more authority the page has in Google’s eyes and therefore more likely to appear for related keywords that is in the content than a similar page with a lower Page Rank. The Toolbar Page Rank shown by Google is just an external indicator, and is only to be used as guide. As we say, Page Rank is Vanity, Rankings are Sanity!!
What reporting will I receive?
We monitor and report the progress through Clicktelligence.co.uk on a monthly basis, assessing as we go, to give your website the best chance of a high ranking.
Are there risks involved with SEO?
Any work we deliver for clients will be best practice techniques and proven to deliver higher ranking positions on the search engines. At all times our work will comply with Google Webmaster Guidelines. However, despite some great ranking results for some well established company and brands (please see our case studies), we cannot provide guaranteed results and rankings may rise or fall over time, however good your SEO strategy is. It is therefore important that you understand the content of any proposal we provide and the techniques that we will carry out for the agreed monthly fee.
What happens when keywords achieve the rankings you propose?
Your dedicated Account Manager will continue review your performance at all times against KPIs you agree with them. When KPIs, be it rankings, are achieved, strategies and keywords can be amended on agreement between us and you. New KPIs are then agreed. Our aim is not to achieve your initial objectives, we wish to continue developing your business and building on mutual success.
What happens if the rankings for keywords do not achieve the estimated timescales proposed?
Don’t panic, sometimes keywords do not achieve the KPIs within timescales proposed but this can be down to many factors. It is important that we are clear on the objectives that you want to achieve, and we are reviewing with you on a continual basis. Strategies can be revised at any time in the best interest of achieving results. The role of your Account Manager is key to your success so please make the most of them and their experience.
How do you make sure your SEO techniques are correct?
SEO is an art, not a science. Techniques applied are tried and tested and known to help websites improve their search engine performance. Through our Research and Development team, techniques are researched and monitored on-going to improve our service offering. Techniques at all times will meet the requirements of Google Webmaster Guidelines.
How do I know what the correct SEO strategy is for my website?
Please speak with our Sales and Account Management teams. Strategies and Proposals will be created depending upon your objectives, current market situations, competition and volume of work required. The content within our proposals is advice based on our best practice expertise and market data as it appears at this present time. If you are unsure about the suitability of any elements, both on-page and off-page SEO, please speak with us to advise you.
What happens after I sign and my Competitors increase their activity?
Market data may change throughout the course of contracts with us and estimations on timescales and KPIs, therefore, may also fluctuate. However in our best endeavours to achieve your KPIs you will have a dedicated Account Manager on hand to discuss any amendments to strategies at any time during your relationship with us. Our success is your success.
When can I start my SEO campaign with you?
You can start today, all you need is a website, which we can also provide for you. Please call us on 0845 205 0292 and speak to our Business Development Managers, we will be happy to review your needs and device the best strategy for you. We look forward to hearing from you.
