clickTELLIGENCE®
Our clickTELLIGENCE suite is a cutting-edge campaign management system that holistically allows users to build complex campaigns from one application, for all search engines. By integrating the latest management functions required to execute successful campaigns, clickTELLIGENCE allows multifaceted builds for Google, Yahoo!, MSN and Miva. Special features available with the clickTELLIGENCE suite include projection tools, timing rules, bid management, keyword research, ROI management and CPA management. By issuing all our clients with logins to view custom campaign data, we guarantee 100% transparency.
clickBASE CMS®
clickBASE is the leading SEO-friendly content management system on the market today. It has been designed in-house by our vastly experienced web development team, to be integrated on a pre-existing website with minimal disruption. The implementation of 'What You See Is What You Get' (WYSIWYG) technology allows the user to have an unprecedented level of control over changes made on-site, including adding content, fixing broken links and a lot more. Some of the other features available with the clickBASE CMS are configurable Meta tags and Meta patterns, the creation of friendly URLs, Sitemap and RSS feed creation, clickBASE eCommerce as well as offering a variety of hosting and maintenance packaged to suit the bespoke needs of our clients.
linkTRAX®
linkTRAX is SEO Consults trademarked link monitoring existence tool. This intricate piece of software is essential for businesses looking to improve authority in a search engine optimisation campaign. linkTRAX provides analysis that is unparalleled in its depth, detail and precision of your natural link building profile. By evaluating the links on your website and an unlimited number of external links, linkTRAX is able to determine the PageRank and authority of the domain in which they are housed. The monthly report generated by our software is available to view 24/7, offering complete transparency.
competitorTRAX®
By providing sophisticated data on the techniques used by industry rivals, competitorTRAX can provide users with a tool that allows them to not only emulate the success of their competitors, but to build on it. Those new to internet marketing can find the amount of competition in search engine results a daunting prospect. However, with SEO Consult’s competitorTRAX software, you will have a valuable insight into your competitor's most successful techniques, allowing you to close the gap on rivals in the short-term with a view of overtaking them in the long-term. competitorTRAX provides a monthly report comparing your site to five others, helping to level the playing field for you and the competition.
rankTRAX™
rankTRAX is a piece of software custom built by SEO Consult to provide comprehensive analytical data on current ranking and positions within the major search engine results. All internet marketers know that good organic rankings in the search engine results allow for improved visibility. This generates interest from new, unique users on your website which can lead to a higher conversion rate and eventually to increased ROI. rankTRAX precisely monitors fluctuations of your website in the SERPs and generates a monthly report based on this information. Using this, SEO Consult can work closely with clients to determine what factors of a campaign are proving successful and what can be improved to optimise the online visibility of your business.
callerTRAX®
Optimising the potential of pay per click advertising requires strong and precise analytical data to allow the campaign to evolve in order to achieve long term success. CallerTRAX can gather complex, yet accurate data on how many people contact you by phone from any given pay per click advert before compiling an easily digestible report on a monthly basis for clients. CallerTRAX provides users with a digital window to view where their customers are visiting from, what they are purchasing and how effective their current approach is. Maximise your ROI with the callerTRAX system that offers unique and detailed analytical data.
socialTRAX™
socialTRAX™ is SEO Consult's new 'in-house' developed social media monitoring technology. It allows us to track the progress of your social media marketing campaigns and manage bespoke elements of each individual account. socialTRAX™ will help us monitor metrics such as social network referral traffic, feedback and reviews, allowing us to fine-tune strategies to increase social media outreach and improve general online visibility. Using socialTRAX™, the social media campaigns of our clients will be targeted much more efficiently, developing social media outreach and improving general online visibility.
monitorTRAX®
monitorTRAX® is the new competitor link monitoring system developed internally at SEO Consult. monitorTRAX® allows us to actively track the linking activity of our clients competitors with precision and accuracy. Using the data that monitorTRAX® provides, we can locate and target the most authoritative link prospects that your competitors are using and target those to develop your organic link profile and improve ranking position in the SERPs. Competitor analysis and link prospecting are two of the most valuable activities in internet marketing campaigns; monitorTRAX® combines the two in a hybrid application that is essential for businesses investing in search marketing.
ppcTRAX™
SEO Consult have a range internally developed of tools that designed to improve performance of PPC campaigns. These are all ran through our ppcTRAX™ software. The tools include a ‘bid suggestion tool’ that suggests a new bid or status change to keywords and ad groups based current ROI or CPA vs. target. A URL checker that checks all the landing pages in all campaigns and flags any that redirect or 404. An automatic AdWords reporting tool that automatically populates commonly used reports so that data is presented in a format ready to analyse, it also populates client data on client reports that are uploaded to our “in house” reporting system clickTELLIGENCE ®. A Heads and Tails campaign builder that automatically builds full ad groups when building from product lists and common keyword variations. Several more tools are also currently in development. All of these are utilised on every PPC campaign inclusive in our standard management fee, we do not use any paid third party software so can pass the cost and flexibility benefits on to our clients.
