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Regional SEO
Not everybody wants to go national. Many businesses have been trading locally for years - even for centuries at a time - and want to keep that tradition going whilst building a strong web presence. Most who have roots in the local community will want to keep them there, interacting with their loyal customers whilst making a seamless transition online. It’s not as straight forward though as being a trusted, friendly business on the street to becoming the leading website in the area. If this sounds like you, then you need local SEO.
SEO Consult has an impressive portfolio of local SEO campaigns, where we have helped many companies reach first page on SERPs for target terms in their region. But what is local SEO? Local, or regional SEO, works by employing a more long-tail strategy to rank higher for more secular phrases. Say, for instance, you specialise in dog grooming and are based in Chester. Trying to rank simply for ‘dog grooming’ as a keyword in your first months would be near impossible. ‘Dog grooming in Chester’, however, has a much higher chance of making it to the top of the SERPs, ensuring your visibility in the eyes of your target local market.
The benefits of regional SEO through SEO Consult
SEO Consult can provide you with the following when you want to try a localised SEO marketing campaign:
- We will provide a free, no-obligation localised SEO analysis which will dissect your current website, and we’ll suggest ways in which it can be improved to properly attract your target audience
- Our dedicated, friendly and knowledgeable localised SEO experts will never leave you in the dark, and will explain any terminology you may be unfamiliar with
- Our SEO services are entirely bespoke – none more so than in a local campaign. We understand how precious the preservation of your community brand is, and will look to accentuate it on the world’s leading search engines
- We will use all the tools at our disposal to analyse the progress of competitors in your area, and work on an implicit strategy that will set you apart from the rest
- Through tried-and-trusted on-page and off-page SEO techniques, we will optimise your pages for long-tail keywords that will make your brand more visible to traffic in targeted local areas
- We will do our utmost to translate the links you have built up over time on the high street over to the internet, to provide you with a powerful local web presence that increase both your traffic and ROI
