Electronics giant Apple are the subject of a lawsuit being taken against them in the wake of data leaks from the iPad and iPhone. Two individual groups are pursuing claims against Apple who claim that applications better known as ‘apps’ for the iPad and iPhone leak personally identifiable data. More importantly though, the claims made Read News…
Apple in ‘Data Leak’ Case
December 30th, 2010 by Geoff
Advertising for 2010 Set to Grow
April 21st, 2010 by Geoff
General advertising revenues have now “turned the corner” in the first quarter of 2010. Overall marketing budgets have grown for the first time in two and a half years according to the Institute for Practitioners in Advertising. In today’s quarterly survey by IPA / BDO Bellwether has shown that 42% were more optimistic about their Read News…
Google Has Launched Printed Leaflet to Entice More Online Users
March 31st, 2010 by Geoff
As part of Google’s commitment to the government’s digital inclusion initiative Race Online 2012. The government aim with the program is to put everyone online by the end of 2012. At the forefront of this campaign is entrepreneur and co-founder of lasminute.com Martha Lane Fox who intends to get 10,000 charities and British businesses to Read News…
Online Ad Spend to Overtake Print in 2010
March 19th, 2010 by Geoff
Following on from reports last September that UK advertisers spent more on online advertising compared with TV advertising, it seems the US is now following a similar trend. For the first time ever, online advertising spending will overtake print this year, according to research and advisory firm Outsell Inc. After surveying 1000 US advertisers, the Read News…
Were Pepsi Cola Right in Passing Up the Opportunity to Advertise During the Super Bowl?
February 11th, 2010 by Geoff
A staggering 100 million–strong audience would be enough to catch the eye of any company to grab a spot on the TV during the Super Bowl. A high percentage of viewers tune in to the Super Bowl just for the adverts alone. As you can see this is advantageous for any company. Pepsi, after 23 Read News…









