Google’s Old Tools Being Phased Out
August 12th, 2010 by Geoff
Since Google has introduced the new Keyword Tool and Search based Keyword Tools, they have still allowed access to the old user interface; potentially to those who perhaps just haven’t had time to re adjust to the new features and functions of the re vamped Keyword Tool.
However, Google has said it will stop allowing access to its old Keyword Tool and Search-based Keyword Tool from the end of the month.
The firm has been running both the old tools and a new updated version alongside each other, but now says it is time to start the “final transition”.
The idea of running both new and old tools together alongside each other is so that Google could receive feedback from its end users in terms of understanding which features were used more than others and which features were not approved of so highly.
Additions to the Adwords tools include the ability to filter results by word or keyword match type, as well as a new warning sign when keywords have been duplicated. The new features are sure to be welcomed by PPC and SEO experts aiming to target relevant keywords and refine keyword lists.
Dan Friedman, Inside AdWords spokesman, said: “We’ve been working hard to meet our long-term goal to combine all the features you love from both the Keyword Tool and the Search-based Keyword Tool into one comprehensive tool.
“We think it’s the right time to begin this final transition since you can now find many of your favourite features from tools in the updated Keyword Tool.”
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