March 8th, 2010 by Geoff
Google has revealed this week that it has bought the online photo-editing site – Picnik, confirming its 3rd deal in the last 3 weeks. More and more of us are now sharing and storing our Photo’s online and this deal with now mean that users can crop, do touch-ups and add cool effects to photos, all without leaving their web browser.
Google are yet to announce any significant changes that they will be making to Picnik, but have announced through their blog that they will be working hard on integration and new features. They have also said that they are going to continue supporting all of the existing Picnik partners so users will still be able to upload photos from other photo-sharing sites, make edits and then share to their relevant networks.
Google representatives comment on the deal in their official blog, “We’re very impressed with the Picnik team and the product they’ve created, and we’re excited to welcome them to Google. We’re looking forward to collaborating closely with them to improve the online photo editing experience on the web.”
Picnik too are very excited about the impact of this collaboration, writing in their blog that this will allow the company to think BIG and reach many more users under the Google roof than ever before.
Google has had both a successful and eventful period since September, buying eight companies, introducing social network ‘Buzz’ and threatening to pull out of China, and with this latest buy they are showing no signs of slowing down.
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