Google Face Complaints from Rivals

March 1st, 2010 by Geoff

Google unveiled their new publisher-side ad platform which combines its ad and search technologies with DoubleClicks. A day later Google gets an icy reception from the European Commission as several of Google’s competitors has complained about the competition.

Google aimed to simplify the complex process publishers’ face in reviewing ad performance, maximising their return on investment and managing ad network relationships when the combined Double click & Google ad manager was being designed.

The new open API lets publishers tie in 3rd party applications like forecasting and work flow tools with its new optimization features.

The complaints received have stemmed from 3 online competitors in an attempt to stop Google rolling out their new system. They have said that practices like the search rankings could demote their sites as they are competitors. Google’s top rival is said to be one of the three to file complaint; Ciao owned by Microsoft, along with ejustice.fr and Foundem.

Google believe that issues raised by Ciao about their terms and conditions could have been behind all of the recent complaints. They have now also been challenged to create a digital archive.

It has now come to light that Google’s search functions have be questioned by the European Commission. However Google say that AdSense and DoubleClicks will prove easier to manage by the publishers. There is no news that there has been a formal investigation.

Google are confident that all of their practices comply with the European laws and that they are giving fair competition.

This entry was posted on Monday, March 1st, 2010 at 8:16 am .

You can follow any responses to this entry through the RSS feed.

Link to us

If you want to link to this blog, copy and paste the following HTML code to your website.

One Response to “Google Face Complaints from Rivals”

Norman Campbell says:

March 1, 2010 at 4:20 pm

I really believe that google has a great tools and services and actually I’m using one. thanks for sharing

Get Involved

FEB 03

The Facebook Fix

I can’t really decide if the following is good news or bad news. A recent study in the journal Psychology Studies has found that the urge for a ‘Facebook Fix’ if you may, is just as strong, if not stronger than t...
FEB 02

How to maintain a low bounce rate

For those of you that follow any search engine optimisation blogs, or just SEO in general, then you will know of the bounce rate metric. It sounds like a very innocent measurement, but in reality it can become the bane ...

FEB 03

Wireless Demand Creates Olympic Record...

The London Olympic and Paralympic Games is set to break a whole host of records as consumers demand for wireless access increases. Some 20,000 separate frequency arrangements are being allocated according to Ofcom. The 20,0...
JAN 30

Web Economy to double by 2016

Figures recently published by Google have stated that in the next four years over 3bn people will be using the Internet or nearly a third of the world’s population. This has led to reports of an increase in Web Economy in G...

"We've long been considering an SEO campaign and have researched the benefits that it could potentially bring to our web presence," commented 3663 Catering Equipment's Managing Director Paul Knight. "The team at Click Consult put together a very attractive package and we're pleased to be able to enter into a sound business partnership with them. We're looking forward to seeing the results they can provide for the 3663 Catering Equipment website moving forward."

3663

Managing Director - 3663 Catering

"We have been working with Click Consult for over a year now. We are delighted with the increase in unique visitors to our site and they have far exceeded our conversion KPI metrics for customer database registrations. We rank in the top 3 for all keywords that we asked Click Consult to optimize for us. This agency know how to produce results."

hills pets

Managing Director - Liverpool One

"Whilst we have a long term keyword strategy, Click Consult have a good appreciation of our business and have a flexible approach to implementing short term keyword strategies to coincide with the peaks of the retail calendar. I receive a monthly performance report from Click Consult detailing the relevant data I require but in addition, I can review the work being undertaken at any time by logging in to their bespoke reporting system."

hills pets

CRM Manager - Liverpool One

"Hills has been looking for an agency that is able to quickly deliver in the search marketing area and catapult EMEA websites ahead of the competition. Taking SEO Consult for this project turned out to be a smart choice. Not only have they managed to significantly increase search engine traffic to our websites, but they also come with innovative ideas that can be turned to reality. I can simply say they deliver. And it's always a pleasure talking to them."

hills pets

Managing Director - Hills Pets

Request A Free Website Analysis