February 15th, 2010 by Geoff
Controversy has unsettled the world of search engine optimisation with rumours of Google apparently now “offering SEO services”.
The only problem here is that Google have indeed been offering SEO services for many years now, so this sudden flux of worry is perhaps slightly unnecessary.
Google isn’t charging site owners for this; even though users have to be signed up to using the Webmaster tool. Google says it will choose a few sites to review and then publish blog posts “where we share our findings and make recommendations.” That hardly seems like the definition of “consulting services.”
Most importantly, the reality is that Google has been offering advice to webmasters for years. Indeed, Google cofounder Sergey Brin himself offered advice as part of a panel appearance at the very first search marketing conference in 1999. Since then, Google has provided SEO advice by:
sending reps to site clinics and “Ask the Search Engines” sessions at conferences
participating in various forums, going back to “GoogleGuy” helping on WebmasterWorld
offering SEO tips and answers via dozens of videos on the Webmaster Central channel on YouTube
offering SEO help on the Webmaster Central blog
offering advice and tips in the Webmaster Central Help Forum, where many Googlers offer specific advice to individual site owners
offering its own guide to SEO in 2008
However, here this is seen to be classed as advice, more so than actually physically getting an SEO provider to complete the necessary work: Again, possible emphasizing the fact that paying an SEO provider is the best way to improve Google rankings, and also that Google perhaps are doing nothing more than providing site reviews to gain more blog content.
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