January 25th, 2010 by Geoff
This years’ Consumer Electronics Association (CEA) show in Las Vegas has already seen some amazing new technology on display and some new. One of the biggest announcements of this year’s show came from Microsoft CEO Steve Ballmer as he gave the opening keynote speech on Wednesday night.
The speech was in essence a review of Microsoft accomplishments and product launches during the last year (Windows 7, Bing, etc), but also include a preview of some new products and services coming to market in 2010 and beyond (Project Natal for Xbox). Although Steve Ballmer spent some time discussing Bing and Bing Maps, the main focus soon shifted to the announcement that ‘Bing would become the default search engine and MSN the default homepage in 42 countries’.
Microsoft already have a 12 month deal with hardware giants HP to utilise Bing as the default search engine on all new machines, however Wednesdays announcement was essentially a three-year extension and expansion program to the existing deal. The main factors to the new deal are that Bing and the MSN Homepage will be on more of the HP computer models than in the previous deal. Secondly, Microsoft products will be on both consumer and commercial PC models. Finally, and most importantly from Microsoft’s view, is the deal will now expand from just US & Canada to 42 countries around the world.
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