January 20th, 2012 by Geoff
Ok, let set the scene! You’re marketing an Android app via AdWords targeted to mobile devices, but your product only works on Gingerbread and newer versions of the Operating system ( Got to love Androids obsession with sugary snacks!) Frustratingly, you keep getting people with older versions showing up on your landing page, and likely Read News…
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December 17th, 2010 by Geoff
Social networking behemoth, Facebook, are on track to smash the $1 billion revenue forecasts by industry analysts earlier this year. The company figures from 2009 showed revenues of $800 million, however sources close to the Facebook financial figures have revealed that the company is more likely to reach $2 billion in revenue for 2010. The Read News…
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November 11th, 2010 by Geoff
Rumours abound in the US suggest that Yahoo is the subject of a takeover bid from a number of private equity companies. As a result Yahoo’s share price has increased by approximately 6% suggesting that the rumours do have some substance with private equity firm KKR as well as media giant AOL. Since AOL’s merger Read News…
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June 16th, 2010 by Geoff
According to the Search Engine Marketing Benchmark Report 60% of companies plan to increase the amount they spend on digital marketing next year. The Search Engine Marketing Benchmark Report which is compiled by Econsultancy look at how companies in the US and UK allocate their digital marketing budgets both on and off line. It claims Read News…
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May 17th, 2010 by Geoff
Google recently launched a new AdWords reporting function named AdWords Search Funnels. The AdWords Search Funnel shows you all the keywords that have assisted in conversions made through Google AdWords, instead of just the final one which converts into a sale or lead. Search Funnel was being rolled out during April, and should now be Read News…
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April 1st, 2010 by Geoff
Google have now launched a new interface which allows IPhone, Android and palm pre devices to use Google Adwords direct from their mobile. Adwords for mobile now allows users quick access to the statistics of their PPC accounts to be able to make quick changes on the move. The ideal way to use AdWords for Read News…
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FEB 12
Link building is still a process integral to any search engine optimisation campaign. While the school of thought that social media marketing is the new link building is relatively well established, there is still a pla...
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FEB 10
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Netflix UK - Perform a search for that phrase on Google UK. Who would you expect to rank top of the organic results? You should have said ...
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FEB 10
A Study was recently carried out by a US not for profit Research Company called Pew Internet, the survey revealed that the majority of users who engage in social media sites on a regular occurrence have a positive experiences and ...
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FEB 07
It has been recently announced of a relatively new feature for Yahoo search. Yahoo has recently launched a mobile app search tool in the UK, which is much later than the USA launch in June 2011.
The feature itself, much like a...
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