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Following its acquisition in November 2009 for $750 million, Google has now integrated Admob into its flagship Adwords interface. What this means for the search engine giant is that they can now reach out to over 300,000 mobile apps across 12 countries. This will make their Adwords service more attractive than ever to potential advertisers...
First we had Panda and now Google has rocked the organic search engine world with the recent Penguin update. Communicated as a move to 'target webspam and promote high quality content', the latest update has left online business owners shaking in their boots, fearing that their rankings are going to drop dramatically, thus impacting their site tr...
Ok, let set the scene! You're marketing an Android app via AdWords targeted to mobile devices, but your product only works on Gingerbread and newer versions of the Operating system ( Got to love Androids obsession with sugary snacks!) Frustratingly, you keep getting people with older versions showing up on your landing page, and l...
According to the Search Engine Marketing Benchmark Report 60% of companies plan to increase the amount they spend on digital marketing next year. The Search Engine Marketing Benchmark Report which is compiled by Econsultancy look at how companies in the US and UK allocate their digital marketing budgets both on and off line. It claims that c...
Google recently launched a new AdWords reporting function named AdWords Search Funnels. The AdWords Search Funnel shows you all the keywords that have assisted in conversions made through Google AdWords, instead of just the final one which converts into a sale or lead. Search Funnel was being rolled out during April, and should now be functional o...
Google have now launched a new interface which allows IPhone, Android and palm pre devices to use Google Adwords direct from their mobile. Adwords for mobile now allows users quick access to the statistics of their PPC accounts to be able to make quick changes on the move. The ideal way to use AdWords for Mobile is to setup custom alerts on your ad...
