Consumers More Open to Online Marketing Strategies
April 8th, 2010 by Geoff
American consumers are more likely to read and act upon online advertisements than they were a year ago, according to a new study by open research and adfusion.
The survey of 1,053 web users by Opinion Research and Adfusion found that all types of internet marketing research are scoring better than they were in 2009.
According to Opinion research and adfusion the number of web users who said that they would likely respond to an article used for marketing has risen by 2 per cent from 51 per cent last year to 53 per cent in 2010.
Meanwhile, 40 per cent said that they are more open to search engine marketing which is an increase from last year’s results.
Furthermore, the number of people who said that they occasionally or often search online for products, that they have read about in web-based articles, has climbed from 50 per cent to 57 per cent.
Scott Stevenson, president of Adfusion owner ARAnet, said the figures show consumers are increasingly “tuning in to marketers’ online messages”.
According to comScore, Google accounted for 65.5 per cent of internet searches carried out in the US during February, handling 9.4 billion queries.
It is a known fact that consumer expenditure online has risen year by year over the past decade and many businesses are taking advantage of this by increasing their site placement and rankings.
These figures show that online marketing is working.
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