January 15th, 2010 by Geoff
During what could be described as an extremely busy couple of months for Google with the launch of their Nexus One mobile phone and the ongoing issues surrounding their operations within China, some reward can be seen through their dramatic increase in the American search engine market for the month of December.
Google experienced an increase in market share over its competitors, rising from 65.4% in November 2009 to 67.3% for December. This continues the current trend of Google’s stranglehold of US searches with a staggering 52.9% difference between nearest competitor Yahoo!
It can be argued that this increase in market share has been taken directly from main competitors, Yahoo! and Bing, who both experienced a reduction in search volume going from November to December.
Bing experienced a significant reduction in terms of market share, falling to 9.9% from 10.7% in November. This could be sign that the heightened levels of interest associated with newly branded Bing could be starting to waver, raising questions concerning the best strategy for the other providers going forward into 2010. Perhaps we could be seeing an increased partnership between the two to improve on their search engine market performance.
9.9 billion searches we conducted overall in December throughout the USA, so it is apparent that the search engine market will continue to boom into 2010, however the question remains as to whether anyone will succeed in their efforts to alter the ever more cemented online search landscape.
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