Microsoft and Yahoo Join Forces to Battle Google
February 22nd, 2010 by Geoff
Microsoft and Yahoo have announced this week that they have received regulatory clearance to form the Yahoo and Microsoft Search Alliance, which will apply across the United States and the European Union. This is a major milestone in search history and rousing battle cry in the fight against Google un-disputed supremacy of the market.
Microsoft and Yahoo have been discussing this alliance for a number of years, and are now promoting the venture as positive step forward in their efforts to give businesses a time-saving and more cost-efficient way to connect with a larger combined audience of potential customers.
The details of this new deal is in the detail – both the Yahoo and Microsoft search networks will be brought together and joined joined in a new, unified search marketplace powered by Microsofts’s Bing. Figures released on the project suggest that the alliance would attract a combined audience of nearly 577 million searchers worldwide.
The Alliance is proposing to save advertisers valuable time and effort, by utilising a single platform – Microsoft adCenter, which will enable you to manage your campaigns easier and faster. Your adverts will reach users on Bing, Yahoo, and other premium sites & networks such as MSN, Windows Live, Hotmail, and more.
Both companies are keen to stress that the alliance is still a work in progress, and for now, it is business as usual on both platforms. It would seem that both companies are committed to making this transition a seamless experience for users and businesses alike. The Alliance is scheduled to be completed in the U.S. by the end of 2010, with additional countries following on a staggered schedule beginning in 2011.
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