July 5th, 2010 by Geoff
Yahoo has launched new algorithm that give near real-time suggestions for enquiries for Yahoo! Search Assist. Google launched its real-time search in December providing the latest news and information from Twitter, news, blogs and other websites when searching.
According to Linda Wang, Yahoo’s Senior Product Manager, search results on Yahoo will now show recent news or events related to your search. This means that Yahoo will provide you with the freshest content available online, also known as ‘near real-time’. When you search a topic the results will the freshest content available nearest to the time of the search.
Wang uses the example of typing ‘Netherlands VS’ into the Yahoo! News Search to find which team will play as opponent. She continuous to explain that “out of the first search suggestions are today’s game lineup. Click on the first search suggestion, I will be able to complete the search results page to see event information. ”
Although this is a useful tool when you are searching for the latest news it does however rely on short term relevancy as opposed to the best and most relevant results.
Wang further comments that this will mean that users will find the most timely information quickly and hopes that this will enhance users search experience.
Like Google, Yahoo! will also be sourcing real-time information from different platforms such as Facebook, Twitter and Flickr.
Yahoo! is also set to launch The Upshot on the 6 July offering information on the most searched phrases and keywords. Yahoo! tracks search traffic patterns and will be using these to help journalists create more personalised content for readers. This will especially benefit advertisers targeting a specific audience.
This entry was posted
on
Monday, July 5th, 2010 at
3:59 pm . You can follow any responses to this entry through the
RSS feed.
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
Get Involved
-
FEB 03
I can’t really decide if the following is good news or bad news. A recent study in the journal Psychology Studies has found that the urge for a ‘Facebook Fix’ if you may, is just as strong, if not stronger than t...
-
FEB 02
For those of you that follow any search engine optimisation blogs, or just SEO in general, then you will know of the bounce rate metric. It sounds like a very innocent measurement, but in reality it can become the bane ...
-
FEB 03
The London Olympic and Paralympic Games is set to break a whole host of records as consumers demand for wireless access increases.
Some 20,000 separate frequency arrangements are being allocated according to Ofcom.
The 20,0...
-
JAN 30
Figures recently published by Google have stated that in the next four years over 3bn people will be using the Internet or nearly a third of the world’s population.
This has led to reports of an increase in Web Economy in G...
"We've long been considering an SEO campaign and have researched the benefits that it could potentially bring to our web presence," commented 3663 Catering Equipment's Managing Director Paul Knight. "The team at Click Consult put together a very attractive package and we're pleased to be able to enter into a sound business partnership with them. We're looking forward to seeing the results they can provide for the 3663 Catering Equipment website moving forward."
Managing Director - 3663 Catering
"We have been working with Click Consult for over a year now. We are delighted with the increase in unique visitors to our site and they have far exceeded our conversion KPI metrics for customer database registrations. We rank in the top 3 for all keywords that we asked Click Consult to optimize for us. This agency know how to produce results."
Managing Director - Liverpool One
"Whilst we have a long term keyword strategy, Click Consult have a good appreciation of our business and have a flexible approach to implementing short term keyword strategies to coincide with the peaks of the retail calendar. I receive a monthly performance report from Click Consult detailing the relevant data I require but in addition, I can review the work being undertaken at any time by logging in to their bespoke reporting system."
CRM Manager - Liverpool One
"Hills has been looking for an agency that is able to quickly deliver in the search marketing area and catapult EMEA websites ahead of the competition. Taking SEO Consult for this project turned out to be a smart choice. Not only have they managed to significantly increase search engine traffic to our websites, but they also come with innovative ideas that can be turned to reality. I can simply say they deliver. And it's always a pleasure talking to them."
Managing Director - Hills Pets
You can follow any responses to this entry through the
RSS feed.
Thanks for the update on Yahoo search suggestions.