March 15th, 2010 by Geoff
Statistics show that more search activities are happening on Facebook lately. Facebook’s total search queries may not be that significant compared to the top search engines, but has just announced a 10% increase from its January search market share. Total searches conducted on Facebook was 436 million while Google got 13.5 billion search queries, Yahoo got 2.5 billion and Microsoft sites got 1.7 billion searches.
In terms of Core Searches though, Facebook is nowhere near the top five search engines where Google stays on top of the pact with 65.5% of searches, Yahoo with 16.8% and Microsoft Sites with 11.5%. Both Google and Microsoft had a slight increase in search market share in February with 0.1% and 0.2% respectively.
Facebook’s success has been attributed to a fresh redesign of its home page; perhaps an indicator has to how we should move forward with our search engine optimisation strategies.
Although 436 million searches is very small compared to Google’s 13.5 billion search queries, this increase is still a significant jump for Facebook – particularly considering the massive expansion in the Facebook user stand over the past year. If search popularity continues to grow, then more marketers may be attracted to PPC advertising on Facebook websearch, rather than on social media marketing campaigns through content production on fan pages and brand profiles.
Additionally, the growth of Facebook web search is effectively a growth for Bing. Though not included in Bing’s overall market share, Microsoft’s search engine is the technology that powers Facebook web search. It is probable that Microsoft may expand ground in search engine marketing circles through partnership deals such as this and the Yahoo! deal, rather than by taking on Google directly.
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