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Advertising Watchdogs Ban Nike's Twitter Campaign

Posted by Geoff Parker on 21st of June, 2012

The fashion brand Nike are officially the 1st UK business to have a twitter campaign banned after advertising watchdogs disproved of the 'Make it Count' campaign. Football hero Wayne Rooney from Manchester United has a huge marketing sponsorship agreement with the fashion brand and he has been sending out tweets promoting it further. Wayne, who...

Facebook to reveal identity of internet trolls…

Posted by Geoff Parker on 12th of June, 2012

Websites including social network giant Facebook will be ordered to identify users who have been involved in the posting of derogatory messages online. Supporting the new order, the government believes that victims of this abuse should have the right to know the identity of these malevolent messages without the need of expensive legal proceedings...

Facebook App Centre

Posted by Geoff Parker on 8th of June, 2012

Facebook has recently confirmed the launch of their own App Centre. The news of the App Centre was first announced by Facebook as an intended way to implement additional revenue streams. This news has come at roughly the same time that openly admitted that their current revenue streams may see a drop as their users continue to migrate to mobile p...

Facebook to release smartphone next year

Posted by Geoff Parker on 29th of May, 2012

It has been rumoured that Facebook, the social networking giant is to produce its own smartphone which could be released as early as next year. Employees at Facebook and anonymous sources at ‘New York Times’ have been cited as suggesting that Facebook have been hiring engineers to work on a smartphone project....

Brain operations live tweeted & pinned on Pinterest

Posted by Geoff Parker on 3rd of May, 2012

History was made a few weeks ago when the first live-tweeted open heart surgery was performed at Americas Houston Memorial Hermann Hospital and they are at it again. This time with a live brain operation performed by one of the world's leading neurosurgeons, Dr. Dong Kim. The operation is a brain tumour resection and is intended to remove a tumo...

Social Networking as a business tool

Posted by Geoff Parker on 30th of April, 2012

The rise of social media as a business tool is one of the major changes society has witnessed over the past few years, as communication is now transferred at such a fast pace.   Pepsi recently announced it is partnering with the social network site Twitter to provide streaming videos of live music concerts to all of its followers.  If we look a...

Tips for making sure you don't screw up your social media strategy

Posted by Geoff Parker on 26th of April, 2012

If you have utilised traditional marketing techniques and haven't as yet made the shift into social media, now is the time!   Potential customers have the control over how, when and where they make buying decisions, how they communicate with brands and how they "manipulate" others' feelings toward a brand.   Companies can get this very wrong and...

A Teenage girl who was targeted by bullies on Facebook sues!

Posted by Geoff Parker on 24th of April, 2012

A young girl is suing 2 children from her school for libel after claiming they had bullied her on the social networking site. The young girl called Alex Boston is 14 decided along with her mother and father to pursue legal action after local police said they could not do anything about it. Alex has told the courts that these 2 children from her...

The phenomenal rise of Pinterest

Posted by Geoff Parker on 23rd of April, 2012

12 months ago, if you were to use the term 'social media', an automatic connection with either Facebook or Twitter would be the response of most.   Fast forward to 2012 and the social media boom means that platforms such as Google+ and LinkedIn have grown in stature and popularity.   One notable story is the emergence of Pinterest.   Essentiall...

Introducing Pinterest

Posted by Geoff Parker on 19th of April, 2012

You may have already noticed or heard of the latest buzz in social media, "Pinterest".   Its huge success makes it currently the third most popular social site, and already ahead of LinkedIn in terms of visitors. With its huge recent growth and popularity, would make it wise for marketers to start to incorporate it into their strategy. The site...

Facebook Purchases Instagram For $1 billion

Posted by Geoff Parker on 11th of April, 2012

Facebook has announced it is to buy Instagram, the widely used Photo Sharing Smart phone application. Instagram was only launched in 2010, and was originally released for the iPhone. The application has proven very popular and has over 30m users uploading over 5m photos on a daily basis. Facebook have agreed to pay over $1b for the app ( £629m)...

Friends Reunited to Reunite???

Posted by Geoff Parker on 29th of March, 2012

One of the first pioneers in social networking, Friends Reunited is to re-launch in the form of a nostalgia based network. Friends Reunited which was established in 2000 is encouraging former members to sign for a 'memories' related service. ITV suffered a huge loss on the site which they bought for £175m in 2005 but sold at a loss of £149.4...

How to capitalize on the fast pace of Social Media...

Posted by Geoff Parker on 27th of March, 2012

You've heard the phrase "News travels fast"; well it travels even faster through social media. Whether it is breaking news or a customer complaint, businesses need to be able to react in real-time. StatCounter published research that suggests the half-life (the point in time when a link has gathered half of the engagement it will ever get) of a s...

Facebook Employes Paint 42 Foot QR Code on Roof of Facebook's HQ!

Posted by Geoff Parker on 22nd of March, 2012

Mark Zuckerberg recently invited employees to "decorate" Facebook's new headquarters with murals, graffiti, etc... However he probably didn't envisage what has now occurred - a team comprising of 30 employees have painted a 42 foot wide QR code on the roof of Facebook HQ! The code is viewable by satellites, so next time Google Earth updates it's...

Should Facebook and Twitter be used in schools as learning tools?

Posted by Geoff Parker on 19th of March, 2012

A new report had sufficed today that soon kids could be authorised to bring their own computers from home into their school to encourage a "digital transformation" of the new age classroom. This report which was released this morning is an insight into digital learning. Within this report it o advises that pupils and school shouldn't be deterred...

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