January 13th, 2010 by Geoff
The main Google page has been ranked the most visited site on a daily basis for U.S. Internet users. That statement has held true for 364 days of 2009. Google’s dominance of “all category” visits was disrupted when Facebook visits surged on Christmas Day. Facebook was able, albeit by a slighter margin, to recapture the #1 position on Friday, New Year’s Day.
However, after being quizzed it was revealed by Google that this is only for the google.com homepage and does not include any of the other Google products also on that domain extension. Had these have been included then it would have been no contest. That said, it does give a very clear indication as to internet user behaviour on Christmas day and the great shift between networking and searching.
Its interesting to note that Facebook’s two #1 days both occurred on major holidays. Is there something about holidays that might cause social networking to trump search as the most popular online activity? One possible explanation might be that being home for the holidays might also mean being physically separated from one’s social group, leading to greater virtual contact. You can see the difference in the use of internet on Christmas day compared to normal days as people become more social as opposed to looking for something new. This just shows the growth compared to last year as social networking sites were rising in popularity even then.
This also leads to the dramatic rise to fame for “social media” as an important form of online marketing. The race is on to make the most of this new niche.
Give this two years, and mark my words, there will be a big battle to be the leader in online marketing. Who will win, Search or Networking?
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