President Obama uses Social Media as part of his re-election campaign, holding his first virtual interview.
January 24th, 2012 by Geoff
When the US President has finished delivering his State of the Union address today, his team, along with a panel of senior advisors, will be answering questions about the speech via Twitter and facebook. The American public will be able to submit their queries via the hashtag #WHchat and on the White House Facebook page. Following this, President Obama will answer questions via YouTube and Google+, during what will be the first entirely virtual interview from the White House. This has come at a very good time for Google+ as discussions around who is using it have been the focus of some attention recently.
Team Obama joined Google+ back in November and have since been steadily increasing their profile on it as part of their overall digital and social media effort to re-elect the president. The President now has just under 300,000 followers, which is sure to surge ahead of his Google+ Hangouts appearance.
White House Director of Digital Strategy, Macon Phillips, told the Washington Post that the White House would have no choice in which questions were chosen or who participates in the Hangout: “For online engagement to be interesting, it has to be honest,” Phillips said. “We want to give Americans more control over this conversation and the chance to ask questions they care about.”
Steve Grove, who is head of community partnerships for Google+, said that the Hangout element “will make for really personal conversation with the president that’s never really happened before. Whether it’s good for Google Plus or not, I guess viewers will decide by how well we pull it off”.
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