February 9th, 2010 by Geoff
Social Media Marketing strategies, once was considered a passing fad by a number of members from the SEO community, have become well-established as an integral Internet Marketing method. While this practice has been unfolding for awhile now – Pepsi Cola’s announcement that they will be skipping Super Bowl ads in favour of a 20 million dollar Social Media Marketing campaign should leave no doubt that Social Media is here to stay, AKA SoMed.
SEO Internet Marketing firm Irbtrax understands that at their core Social Media Marketing and Search Engine Optimization have common goals. Social Media (SoMed) and SEO both strive to increase client traffic, with the end goal to expand Internet Presence. Both methods aim to improve website visitor user experience. The major difference is in the methods and platforms they use. However, with the launch of Google Caffeine and it’s ‘outside the box’ changes those differences have begun to experience cross-over.
According to Irbtrax founder Scott Moir-
“Google Caffeine and its ‘Real Time’ search feature combines the art of Social Media with the science of SEO. This trend is not only a shrewd business move by Google it’s a great outline for all Internet related marketing companies striving to achieve maximum results for their clients.”
With the goal of providing companies and individuals information about Google’s newest search algorithm Irbtrax has dedicated a page on their website exclusively to Google Caffeine. This page will contain updates, news, studies, and examples of Google Caffeine best practice applications for both SEO and Social Media throughout 2010.
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