February 1st, 2010 by Geoff
For any Marketeers or savvy business owners asking questions as to whether Social Media Marketing is a worthwhile venture or an excuse for their staff to have an easy Friday afternoon, the latest figures published by market researchers Nielsen answer that question!
According to their recent study, the time spent by users on Social Networking sites has more than doubled since December 2007, reaching five and a half hours per month in December 2009. This figure stood at just over two hours in 2007, contributing towards an overall increase of 82%.
There has also been a significant increase in the total number of users who log on to Social Media sites, this figure stood at 307 million at the end of 2009.
Facebook sees the largest market share, currently standing at 62% of the overall market. This is partially due to their dominance of the U.S market when they saw over 110 million unique visitors in December 2009. Despite this, Facebook could not continue its dominance in terms of market growth. The honours in this category go to Twitter with a staggering 368% grow since 2007.
Interestingly, the most prolific users of Social Media are Australians who spent an average of almost 7 hours posting and tweeting respectively.
The Nielsen data provides an insightful window into the current social media landscape. However given the growth in the sector and the rise and fall of different sites over recent years, it remains to be seen who will dominate in the new decade.
This entry was posted
on
Monday, February 1st, 2010 at
11:12 am . You can follow any responses to this entry through the
RSS feed.
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
Get Involved
-
FEB 03
I can’t really decide if the following is good news or bad news. A recent study in the journal Psychology Studies has found that the urge for a ‘Facebook Fix’ if you may, is just as strong, if not stronger than t...
-
FEB 02
For those of you that follow any search engine optimisation blogs, or just SEO in general, then you will know of the bounce rate metric. It sounds like a very innocent measurement, but in reality it can become the bane ...
-
FEB 03
The London Olympic and Paralympic Games is set to break a whole host of records as consumers demand for wireless access increases.
Some 20,000 separate frequency arrangements are being allocated according to Ofcom.
The 20,0...
-
JAN 30
Figures recently published by Google have stated that in the next four years over 3bn people will be using the Internet or nearly a third of the world’s population.
This has led to reports of an increase in Web Economy in G...
"We've long been considering an SEO campaign and have researched the benefits that it could potentially bring to our web presence," commented 3663 Catering Equipment's Managing Director Paul Knight. "The team at Click Consult put together a very attractive package and we're pleased to be able to enter into a sound business partnership with them. We're looking forward to seeing the results they can provide for the 3663 Catering Equipment website moving forward."
Managing Director - 3663 Catering
"We have been working with Click Consult for over a year now. We are delighted with the increase in unique visitors to our site and they have far exceeded our conversion KPI metrics for customer database registrations. We rank in the top 3 for all keywords that we asked Click Consult to optimize for us. This agency know how to produce results."
Managing Director - Liverpool One
"Whilst we have a long term keyword strategy, Click Consult have a good appreciation of our business and have a flexible approach to implementing short term keyword strategies to coincide with the peaks of the retail calendar. I receive a monthly performance report from Click Consult detailing the relevant data I require but in addition, I can review the work being undertaken at any time by logging in to their bespoke reporting system."
CRM Manager - Liverpool One
"Hills has been looking for an agency that is able to quickly deliver in the search marketing area and catapult EMEA websites ahead of the competition. Taking SEO Consult for this project turned out to be a smart choice. Not only have they managed to significantly increase search engine traffic to our websites, but they also come with innovative ideas that can be turned to reality. I can simply say they deliver. And it's always a pleasure talking to them."
Managing Director - Hills Pets
You can follow any responses to this entry through the
RSS feed.
