March 10th, 2010 by Geoff
It has been announced in March that Sony Viao’s Twitter page has amounted to over £1 Million in sales.
Speaking on 25th February at the Social Marketing for Brand Building event hosted by Marketing Week, Nick Sharples who is head of Corporate Communications at Sony, stated that the company sees Twitter as a viable sales platform as well as a tool to amplify PR activity.
The dominant force in consumer technology launched a web promotion campaign centred around a limited edition ‘Cyber Shot’ camera range, focusing on social media particularly to extend PR coverage of the brand. Over a nine month period this resulted in a revenue stream of over £12 Million.
Although speakers from other prominent brands at the event such as Diego agreed that social media does deliver results, the general consensus was that it is most effective when paired with other more traditional marketing channels.
Further to this point, SEO specialist Katy Woodrow Hill suggests that ‘While product focused brands may look to use social media as a sales channel, for most it is about customer service.’
‘For them it is about saving money and reducing costs elsewhere by using it as a customer service feed rather than a sales feed. You have to work with your customers, your advocates and those who don’t like you in order to develop a social media personality.’
Recent studies have pointed towards a dramatic increase in terms of social media marketing, with Twitter growing fastest amongst the globes to performing companies listed in the fortune 500.
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