The old AdSense interface is gone for good, as of 16th November, so the resistance clinging to that version are being catapulted smack-dab in the middle of the new AdSense. Users had previously been able to toggle back and forth between the old and new versions of the interface. Publishers have certainly had plenty of Read News…

Advertising news website, Advertising Age, has revealed the levels of search spending by some of the worlds biggest brands this week, focussing in particular on the much troubled oil behemoth, BP. The document acquired by Advertising Age doesn’t reveal spending for all advertisers on Google, however it does give an apparently accurate summary of spend Read News…

Are you an Ad Words advertiser? If so then great news as you now have the option to create ads that can be delivered on mobile phones. You can even target these ads to specific devices and select mobile carriers if you wish. Google previously launched a click to call ad format in Beta that Read News…

Google recently launched a new AdWords reporting function named AdWords Search Funnels. The AdWords Search Funnel shows you all the keywords that have assisted in conversions made through Google AdWords, instead of just the final one which converts into a sale or lead. Search Funnel was being rolled out during April, and should now be Read News…

Google’s click-to-call offering has received a lot of attention over the past few months, and for good reason. There is great value in offering advertisers an option to track and monetize mobile Internet-driven phone leads. The model allows mobile consumers searching Google to click on the phone number in an ad to auto-dial the advertiser. Read News…

As Facebook has been granted the patent for it’s top social networking feature, the newsfeed, Google at the same time has been trying to protect its own top feature. The latest patent that looks to have been awarded to Google appears to give it exclusive rights to the provision of geo-targeted advertisements. The patent itself Read News…

Google provides us all with their AdWord tool and if used properly it can be the back bone of any Organic and/or Paid Search campaign. Keyword discovery is massively important to any campaign as the provider and client need to come up with the correct choices that are going to not only get first page Read News…

It certainly would appear today that Google is taking a serious look at its ad servings at the moment, what with two major updates being announced. Firstly, they have just released a new targeting option for mobile advertising in Adwords. This means that if you are an Adwords publisher who runs ads on mobiles with Read News…