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September 22nd, 2011 by Geoff
Google is about to make changes to its mobile ad quality score that make ads that have mobile optimised landing pages perform better in AdWords, as a priority to this medium. Quality score determines how ads are treated in an auction and is influenced by factors including cost of the keyword, the quality of the Read News…
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September 20th, 2011 by Geoff
Hands up who has a mobile? Ok, there are far too many people count! Let’s try the other way, hands up who does not have a mobile. Anyone….? Just to put it into prospective there are four billion toilets, however there are five billion mobiles! There is no denying our mobiles have become very much Read News…
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February 22nd, 2011 by Geoff
If you think that your smart phone is one place where you can get away from unwanted advertising, think again! The race is on to fill your phone with advertising at an alarming rate. “We’ve seen triple-digit growth rates in the last eighteen months and this trend is continuing through 2011.” Says Kerstin Trikalitis – Read News…
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May 26th, 2010 by Geoff
Two of the biggest players in the internet and Mobile world- Yahoo and Nokia , have teamed up to strengthen their mobile and internet services in particular emerging markets. This comes after both companies have been under increasing pressure from rivals internet megastar Google and the increasing popular mobile and internet brand Apple. It is Read News…
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January 8th, 2010 by Geoff
Mobile devices are set for a big involvement in online usage, search and advertising revenue over the next five years, however Google has recently sent out to us and other Adwords advertisers that they are introducing Click-to-Call methods in Ads on mobile devices. Google trialled this on search a few years ago but it never Read News…
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FEB 13
I've spent a bit of time recently covering the Facebook SEC S-1 filing that has been made in preparation for their IPO, including 5 of the most significant risk factors that Facebook faces. In this blog I'd like to focu...
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FEB 12
Link building is still a process integral to any search engine optimisation campaign. While the school of thought that social media marketing is the new link building is relatively well established, there is still a pla...
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FEB 10
A Study was recently carried out by a US not for profit Research Company called Pew Internet, the survey revealed that the majority of users who engage in social media sites on a regular occurrence have a positive experiences and ...
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FEB 07
It has been recently announced of a relatively new feature for Yahoo search. Yahoo has recently launched a mobile app search tool in the UK, which is much later than the USA launch in June 2011.
The feature itself, much like a...
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