Google is about to make changes to its mobile ad quality score that make ads that have mobile optimised landing pages perform better in AdWords, as a priority to this medium. Quality score determines how ads are treated in an auction and is influenced by factors including cost of the keyword, the quality of the Read News…

Recent reports out over the last couple of weeks show that people use their smartphones and mobile search more often than we think and not just when they are on the go, commuting or running an errand. Research shows that these devices are being used at home, quite often while the TV is being watched. Read News…

Electronics giant Apple are the subject of a lawsuit being taken against them in the wake of data leaks from the iPad and iPhone. Two individual groups are pursuing claims against Apple who claim that applications better known as ‘apps’ for the iPad and iPhone leak personally identifiable data. More importantly though, the claims made Read News…

Google have recently sealed the deal with AdMob one of the leaders in the mobile advertising industry, the fee was reported to be around $750 Million This has ended speculation over Google attempts to grow their business within the Mobile devices search and advertising industry. This maybe in accordance with the recent increase in searches Read News…

Google have now announced they will now be focusing on targeting the mobile phone internet market, after having conquered the now “archaic” pc format. During a keynote speech at the Mobile World Congress, Google’s Chief Executive, Eric Schmidt, announced that their programmers would be “doing work on mobile first”. With the technology, expertise and brand Read News…

Google yesterday announced a new feature to mobile search which is available on all Android phones and the iPhone. Mobile search is a fast growing market; more and more people now have mobiles with web access and use that to search on the go. It still has a lot of potential and growth to go Read News…

Mobile devices are set for a big involvement in online usage, search and advertising revenue over the next five years, however Google has recently sent out to us and other Adwords advertisers that they are introducing Click-to-Call methods in Ads on mobile devices. Google trialled this on search a few years ago but it never Read News…