You can find information about best practices from reviewing search marketing advice. For common best practices, keeping ad-groups small and targeted, with relevant and keyword specific have shown great results. The value of managing match types and negatives to control or avoid poorly targeted impressions can’t be stressed enough. Knowing best practices is only part Read News…
Best Practices – Managing a PPC Campaign
November 29th, 2010 by Geoff
How Much Do The Big Brands Spend On PPC?
September 7th, 2010 by Simon Hacking
Advertising news website, Advertising Age, has revealed the levels of search spending by some of the worlds biggest brands this week, focussing in particular on the much troubled oil behemoth, BP. The document acquired by Advertising Age doesn’t reveal spending for all advertisers on Google, however it does give an apparently accurate summary of spend Read News…
Companies Increase PPC and SEO Spending
June 16th, 2010 by Geoff
According to the Search Engine Marketing Benchmark Report 60% of companies plan to increase the amount they spend on digital marketing next year. The Search Engine Marketing Benchmark Report which is compiled by Econsultancy look at how companies in the US and UK allocate their digital marketing budgets both on and off line. It claims Read News…
Google TV’s live date this autumn
May 25th, 2010 by Geoff
Google TV proposes to create a combination of content that has been provided over the web and Television. The idea is to watch TV while searching for companies and services, this leans towards Google trying to invade Home Entertainment systems alongside one of its partners Sony who have great market dominance within this sector. The Read News…
Google Adwords Interface on Smart Phones
April 1st, 2010 by Geoff
Google have now launched a new interface which allows IPhone, Android and palm pre devices to use Google Adwords direct from their mobile. Adwords for mobile now allows users quick access to the statistics of their PPC accounts to be able to make quick changes on the move. The ideal way to use AdWords for Read News…
Internet Marketing Services Set for Growth as Global Searches Grow 46%
February 2nd, 2010 by Geoff
The worldwide search market has shown an impressive growth over the past 12 months, December 2008 to December 2009 according to reports made today. This news that should provide significant boosts to budgets in the area of Internet Marketing, with surely a preference to search engine optimisation and Pay Per Click. A total of 131 Read News…
Google Gets A Quarter of All Paid Search Clicks
January 20th, 2010 by Geoff
Three out of four paid clicks on sponsored links happen on Google. This is according to a new report from Efficient Frontier, a large multinational search advertising agency. These new statistics cover final quarter of 2009 and show Google’s share of PPC clicks going up by over 3% to 74.4% from Q3 to Q4. Both Read News…
