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General advertising revenues have now "turned the corner" in the first quarter of 2010. Overall marketing budgets have grown for the first time in two and a half years according to the Institute for Practitioners in Advertising. In today's quarterly survey by IPA / BDO Bellwether has shown that 42% were more optimistic about their company's finan...
As part of Google's commitment to the government's digital inclusion initiative Race Online 2012. The government aim with the program is to put everyone online by the end of 2012. At the forefront of this campaign is entrepreneur and co-founder of lasminute.com Martha Lane Fox who intends to get 10,000 charities and British businesses to back up a...
A staggering 100 million,strong audience would be enough to catch the eye of any company to grab a spot on the TV during the Super Bowl. A high percentage of viewers tune in to the Super Bowl just for the adverts alone. As you can see this is advantageous for any company. Pepsi, after 23 Years of advertising during the Super Bowl have decided this...
