Social Media Optimisation – Avoid the Pitfalls
January 5th, 2010 by Gareth
Social Media Optimisation or SMO differs from Search Engine Optimisation because its primary aim is to impress and attract the interest of the reader and not the search engine crawlers. Social Media Optimisation is similar in many ways to Viral Marketing, where word of mouth is created not through family or friends but via social networking in bookmarking, picture, video and photo sharing websites.
But beware, as with search engine optimisation, social media optimisation or social media marketing does not guarantee immediate or long-term success. The online community will ultimately decide who and what becomes popular. Simply put, if your content or advert is interesting and relevant then it will spread and become popular in its own right.
Steer clear of auto refreshing pages to increase view counts and contacting top members to offer them financial or other incentives to promote your content. Avoid creating multiple user accounts on the same site or joining every group possible just to raise your profile. Social Media users are becoming increasingly more adept at spotting underhand techniques, and as such your marketing campaign may suffer as a result.
Work diligently to understand the nuances of each social media community, learn to impress your fellow users with your willingness to embrace the community in the same way that you hope for them to embrace you.
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