At the moment Google is in the middle of a huge marketing campaign for their internet browser, Chrome. There are billboards, newspaper ads along with a new e card that allows you to send the browser as a gift to someone this Christmas. Google sells the browser on the basis that it is so simple to use and the fastest on the market that ‘even your granny can use it.’

Google seems pretty set on getting the Chrome browser to the top of the tree, but what are the benefits to using this over other potential browsers:

• Continuously in touch with Google to update a list of malware websites in order to protect the user.
• One box for everything – type in the address bar and set the bar to your specific search engine. Main advantage of this browser is default searching facility. If you type some thing in the link bar…the browser automatically shows corresponding searching results for the set search engine, default obviously Google!
• Bookmark facility is extremely user friendly.
• Has its own task manager – memory, CPU, network etc.

This is the first time we have really seem Google aggressively market one of its products offline. Historically the Google brand has always been an anomaly in terms of marketing as its growth has been very much down to its performance and word of mouth rather than aggressive advertising. Google has somehow found its way into the sub conscious minds of everyone in the world. The placement of the brand in the dictionary merely highlights this amazing natural brand growth:

Google – to search for something on the Internet using the Google search engine (= computer program that finds information).

It is very interesting to see Google shift into this type of advertising especially given there history of success in doing so little. With the recent deal between MSN and Yahoo search and the subsequent re-branding into Bing, we have seen a big marketing push from them to try to dent the monster that Google has created. Microsoft currently has the most used browser in the market with the varying IE versions having around a 75% market share, this however hasn’t been without it’s problems in recent months. This move from Google may just be a reminder to those around them that Google has no intention of settling for second position in any area online.

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