The beginnings of SEO

December 31st, 2007 by Dan

The beginnings of Optimisation

SEO (Search Engine Optimisation) begins with a breakdown of a client’s website into On Page and Off Page optimisation.

The key to any successful optimisation is finding a happy medium between the two, On Page optimisation consists of everything internal to the clients website e.g. code / design etc.

Off page optimisation however is composed of everything that takes place outside of the clients website, search engine submission, back links, PPC (Pay Per Click) to name a few.

When would I need SEO?

A client may require SEO if they have just purchased a new website perhaps from an external web development company that took the pleasure in putting eye candy before functionality.

A client’s website may or may not display correctly in multiple browsers or the websites code may not validate to W3C standards.

People often fall under the assumption that SEO websites aren’t friendly to the eyes and that you have to sacrifice design for functionality; this is simply not true, if done correctly!

This entry was posted on Monday, December 31st, 2007 at 2:32 pm .

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One Response to “The beginnings of SEO”

Seo Swap | | Once Upon A Time In SEO Land » Seo Swap | says:

February 26, 2009 at 10:10 am

[...] The beginnings of SEO The beginnings of Optimisation SEO (Search Engine Optimisation) begins with… [...]

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