Whereas it makes sense to engage a third party to assist with search engine optimisation, there are a number of techniques which can be applied on the site especially when it is being designed. These techniques which are resident with the owners of the site are important as they follow what you intend to achieve unlike the one size fits all that is advocated by SEO organisations.

Use Of Internal Links

It is important to pay particular attention to the internal linking on the website as it assists the search engines to find the content on the site even if it is huge. Making sure that one has used relevant copy throughout the site tells the machines making the search (and visitors!) more effectively what to expect on the corresponding page. It is also vital to make sure that that on pages you don’t want to rank in any one of the search engines, do not add a no-follow tag. This ensures that the ranking flow of your site corresponds with your site’s topic and interests. It would not make any sense to link with pages which have terms of service or other related items as no one would visit the site looking for such. It is important to include only those items which add value to the site when one searches on any search engine.

Sitemaps help search engine

A good site is the one that has a site map. A site map is important because it sort of gives a guide, a helping hand to the search engine as it navigates through your site. It is easier for a search engine to find information on the website if there is a site map. Having a site map assists the search engine to access all the pages on your site index them. Most of the internationally renowned search engines such as Google, Yahoo, MSN and Ask support sitemaps and most of them offer a great way to ensure that it is finding your sitemap. It is also important that one names the sitemap: sitemap.xml and the search robot will find the file effectively.

Use Of Meta Tags

Whereas there are some who say mega tags no longer matter, if one aims to use the site as a SEO technique, then they do matter. They may not matter for click-through but if one looks at Google then the fact that meta tags matter would be better appreciated. There are countless times when Google will use a meta description as the copy that gets pulled with your search listing. This can help to attract the visitor to visit your web site if it is related to their search query. This is one of the ranking factors which has been overlooked as many people look at only the downside of the use of meta tags.

URL Structure Is Important

Using apache during web design helps to ensure that the URL structure compliments the content that is on the corresponding page as this is important for ranking.

Get Involved