Are You Doing It For Spiders Or For Visitors?
November 2nd, 2008 by Dan
When writing website content and designing and developing a website it has become commonplace to consider search engine spiders to be the first and most important visitors. However, while SEO is obviously a beneficial method of building traffic to a website you must never forget the reason that your website exists or how you will make profit from your website – your human visitors. Search engine spiders may index your pages but they won’t click links or make purchases.
What Search Engine Spiders Want
Search engine spiders, or the search engines themselves, want to see well written and relevant website content on every single page of your site. You will usually be rewarded for your efforts with good search engine rankings and a decent level of search engine traffic. They also need to see good navigation so that they can follow the links and visit each of your pages in order to index them fully and effectively.
What Visitors Want
Visitors to your site (of the human variety not the digital variety) also want to see high quality content and they also need good navigational options so that they too can visit the pages on the site that they believe to be relevant. Considering your human visitors want very similar things to your search engine spiders it makes sense that you should optimise your site so that it appeals to anybody and anything that happens upon it.
Providing Content That Appeals To All
Good quality SEO website content will appeal to your human visitors as well as the search engines. Readers like to see keywords in the content because they help to clearly identify and explain the point of the content and now that search engines have adopted a more semantic form of indexing pages this means that it is perfectly good SEO practice to include a good range of topically related keywords within the content of each page; again, this is beneficial to all of your site visitors.
SEO Isn’t Everything But It Is Important
SEO is a beneficial method of diverting qualified and targeted visitors from the search engine result pages to the pages of your site. However, you should never lose sight of the end goal of your website, which is presumably to make money through one method or another. In order to do this you must create website content that is appealing to those human visitors as well as being appealing to the spiders that will be attracted to your site.
Visitor Orientated SEO Content
Visitor orientated SEO content allows you to target spiders and visitors at the same time. It is the provision of high quality content that naturally includes a range of keywords while being optimised to offer good conversion rates from your human visitors. This combination allows you to build traffic from the search engines and then to convert those visitors into customers with high quality content – a combination that can’t fail but make you a profit in the long run.
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The main purpose of doing it all for visitor is not for search engine spider and finally spider will convert all techniques in the visitor for the site. The only important thing for us is the visitor.
All SEO service is for visitors whether link building, article submission and directory submission. All these techniques are used to draw traffic to sites. In this context search engine spider helps to produce more traffic to the sites, to increase the business sales and services.
Visitors are only our goal to achieve for the site’s business and traffic but visitor or traffic can’t be drawn directly to site; for this SEO services are needed and search engine helps in achieving the purpose.
For increasing visitors, well designed websites, good content and keywords are needed. If once visitor finds relevant and informative content on the site, that visitor will frequently visit the site for further enquiry and knowledge.
All purpose doing the SEO services is to increase the number of traffic to the site. For increasing the potential traffic to site other techniques like press release, e-mail marketing etc. are used.