Geotargetting for SEO

March 20th, 2008 by Dan

Search engine optimisation can be tailored to meet the requirements of specific geographical regions. For example, different areas of a website can be targetted to serve traffic coming from different parts of the world. Thjis is known as geotargetting.

Domains that are country specific, such as .uk or .th domains, can be used to rank highly in Google search results for that country. For example, a domain ending with .th would have a better chance of ranking for a query coming from Thailand, than from a query coming from the UK. Similarly, a domain with a .uk extension would rank better in the United Kingdom than it would in Thailand.

Geotargetting is a highly effective method for deriving targetted, converting search engine traffic. Selling products to a specific part of the world is important for certain products, such as manga comics to Japanese audience, can be highly effective if the website is geotargetted.

Geotargetted SEO can be accomplished by domain name selection as well as effective copywriting and content management. Search engines can detect text relevant to a country’s searches, thereby helping your webpages rank highly in search results for that country.

This entry was posted on Thursday, March 20th, 2008 at 5:05 pm .

You can follow any responses to this entry through the RSS feed.

Link to us

If you want to link to this blog, copy and paste the following HTML code to your website.

One Response to “Geotargetting for SEO”

Your Target Audiences will Determine the Direction of your SEO Campaign | SEO Consult - Certified Search Engine Optimisation Agency says:

December 8, 2008 at 1:44 pm

[...] Having a clear general outline of which type of audience you are targeting will help you compile more defined questionnaires and in doing so, the will help you identify the correct keywords needed to bring in your Targeted Audience. [...]

Get Involved

MAY 21

How Google's Rolling Index Affects Your SEO

There are a few common mistakes that people new to SEO often make. Being relatively new to search engine optimisation myself, I try to avoid commenting on these issues unless I'm fully confident about the advice I'm giv...
MAY 19

Make Guest Blogging work for you

Quality content is crucial to search engine optimisation — if you've been reading this SEO blog for any time, you will know that I have tried to reinforce this point at every possible opportunity. One area I haven't cov...

MAY 15

Twitter Vows to Work Closer With UK policymakers

With over 10million users in the UK and a somewhat eventful 12 months behind it, Twitter have finally agreed to work more closely with Government and policymakers in the UK. The Social Network currently has over 140million user...
MAY 14

Content Techniques to Improve SEO and Sales

Following the recent Panda and Penguin updates recently, the content written for websites has become more of a focus; being more relevant and of better quality. Google is penalising content which is full of keywords to the point o...

"We've long been considering an SEO campaign and have researched the benefits that it could potentially bring to our web presence," commented 3663 Catering Equipment's Managing Director Paul Knight. "The team at Click Consult put together a very attractive package and we're pleased to be able to enter into a sound business partnership with them. We're looking forward to seeing the results they can provide for the 3663 Catering Equipment website moving forward."

3663

Managing Director - 3663 Catering

"We have been working with Click Consult for over a year now. We are delighted with the increase in unique visitors to our site and they have far exceeded our conversion KPI metrics for customer database registrations. We rank in the top 3 for all keywords that we asked Click Consult to optimize for us. This agency know how to produce results."

hills pets

Managing Director - Liverpool One

"Whilst we have a long term keyword strategy, Click Consult have a good appreciation of our business and have a flexible approach to implementing short term keyword strategies to coincide with the peaks of the retail calendar. I receive a monthly performance report from Click Consult detailing the relevant data I require but in addition, I can review the work being undertaken at any time by logging in to their bespoke reporting system."

hills pets

CRM Manager - Liverpool One

"Hills has been looking for an agency that is able to quickly deliver in the search marketing area and catapult EMEA websites ahead of the competition. Taking SEO Consult for this project turned out to be a smart choice. Not only have they managed to significantly increase search engine traffic to our websites, but they also come with innovative ideas that can be turned to reality. I can simply say they deliver. And it's always a pleasure talking to them."

hills pets

Managing Director - Hills Pets

Request A Free Website Analysis