With so many potential forms of link building it can be difficult to believe that so few offer a viable, long term source of links that are beneficial to the SEO process but this can be true. Article marketing, directory submissions, blogging, social media, and PR distribution are considered among the more effective but there are other forms of link building that might be considered more advanced but highly effective. Hosted content pages are one such method for consideration.

What Are Hosted Content Pages?

A hosted content page is a page that is published on another website that includes a link or links to your own web page. Some websites may offer hosted content pages freely in order to help them populate their own website but many sites offer them as a form of paid link. While Google takes a dim view of paid links in the belief that they devalue the linking process, if they do manage to determine that a hosted content page has been paid for they will not penalise your site they will just remove that link from your SEO profile.

Paid Blog Posts

Paid blog posts work in a similar manner except where you would ordinarily write your own hosted content page, a paid blog post will be written by the blogger. The popularity of blogging is such that many websites now act as a sort of broker between blog authors willing to write a quick review or post about a website and the website owner. You should attempt to ensure that your link is included on a good blog that is regularly updated, does not include too many paid posts, and allows for the inclusion of a proper SEO link.

Identifying Beneficial SEO Link Sources

There are numerous sources of good SEO links and finding the right ones that benefit your site the most should be considered an important part of the SEO process for your website. Once you find an effective method of building SEO links to your website, don’t just stick with that method but keep trying to identify other techniques. You have a good basis to start from.

Ongoing SEO Link Building

SEO link building is an ongoing process that needs to be continuously conducted throughout the life of your website. Every web page you optimise will require its own links using your most important keywords in order to ensure that it performs well in the search engine results. This will mean time and effort but you will be rewarded with good rankings and highly targeted visitors.

Link Building Techniques

Always avoid unethical link building practices. While the search engines are loathed to penalise any website for the quality of their inbound links (after all, you don’t actually control every link you receive) if your site begins to generate bad link after bad link and uses any other forms of SEO that might be considered unethical you may face the wrath of the search engines.

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