How a blog can effect your SEO Campaign
March 14th, 2008 by Dan
A lot of companies believe that a blog is only for those people wanting to keep a diary, however it can have an immense impact on your SEO Campaign. It is widely acknowledged regular and fresh content is a huge boost for any SEO Campaign. A blog uses this benefit, and passes messages out to numerous other websites (Over 50 in the case of this blog, and any of our clients who set up this feature.
One of the strongest blogs from an SEO perspective is wordpress, who with their recent release have even force fixed the canonicalisation, even if I disagree with the fact it is without the www. WordPress has an extremely easy to use interface and can be skinned up (styled) to look like any website within a relatively short period of time.
 However having a blog requires commitment to obtain the biggest advatages it can give, through modification to the source code, adding in modules, to the day to day writing of quality content. Without any of the above, you will find you will not be harnessing the power of a blog.
SEO Consult are firm belivers ‘content is king’, and through adding regular blogs you will reap the benefits of the search engine spiders frequenting your website more often, as a result of this quality, relevent content your website reaps the authority benefit of appearing relevent to the users.
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