How SEO can help your company
April 9th, 2008 by Dan
SEO is a wonderful form of internet marketing, it allows companies to have fixed budgets, and harness the marjority of the available traffic. In the industry you always have to be aware of any company who is promising to much to cheap! SEO is perfect at providing the highly targetted traffic for the more generic terms. In this blog post I am going to define the differences between the long tail of search, and the short tail.
Long Tail of Search:
The long tail of search is quite easy to define, it is usually over 4 words within a keyphrase or very specific, for example if a user was looking for a clutch for a ford focus 1.8 tddi, they would typically type in either ford focus tddi clutch or ford focus 1.8 tddi clutch.
Generic Search
In a generic search, the keyword may be clutch, clutches. It must be noted it usually very beneficialy as there is a lot more traffic on the generic term, however you must have the range to match the varied traffic, as well as prices to convert!
I hope this blog give you all of the information you want – if not why not phone up one of our experts on 0845 205 0292 or contact us
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