Results released this week say that the click throughs for Google’s sponsored links for this tax year have only increase by 3% on last year. Now if this is true and you take into account there was an extra day in February, then Google click through’s have stagnated.
Now it would be a bold SEO to say that this means Search Engine Optimisation is the new king of internet marketing, I am not that stupid, SEO has definitely been taken up by more companies in recent years and I think a lot of users are becoming aware of what a sponsored link is; they earn their position by paying for it. There is a belief that sites in the natural listings have earnt their position by merit, which is not true, they earn their position though good SEO’s such as the programmers here at Click Consult. I believe PPC can have a massive impact on a business if used correctly, although I believe the real culprit slowing the growth of Google sponsored listing could be the competition, By this I don’t mean MSN or Yahoo but social media sites.
Its a true fact that people spend more time on social media sites than search engines and there is a wealth of information to be found using these sites. There popularity has grown due to the element of trust, these are real people with real recommendations or good SEO’s. The truth is that the best form of internet marketing is having the right people who understand the market place and uses the right methods at the time dependent on your business.
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"We've long been considering an SEO campaign and have researched the benefits that it could potentially bring to our web presence," commented 3663 Catering Equipment's Managing Director Paul Knight. "The team at Click Consult put together a very attractive package and we're pleased to be able to enter into a sound business partnership with them. We're looking forward to seeing the results they can provide for the 3663 Catering Equipment website moving forward."
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"We have been working with Click Consult for over a year now. We are delighted with the increase in unique visitors to our site and they have far exceeded our conversion KPI metrics for customer database registrations. We rank in the top 3 for all keywords that we asked Click Consult to optimize for us. This agency know how to produce results."
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"Hills has been looking for an agency that is able to quickly deliver in the search marketing area and catapult EMEA websites ahead of the competition. Taking SEO Consult for this project turned out to be a smart choice. Not only have they managed to significantly increase search engine traffic to our websites, but they also come with innovative ideas that can be turned to reality. I can simply say they deliver. And it's always a pleasure talking to them."
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