Keyword explained
November 5th, 2007 by Dan
Following on from my last blog: keywords are words that a search engine uses to define relevance to your site compared to what the user is searching for.
IE if you had a car repair website for a user to find your site they may type into a search engine “Car”, “repair”, “mechanics”, “automobile”, “garage” and
so on. The search engines then look at sites where those words are present and their frequency. It’s a good idea to have your main keywords place in your pages
Title, Meta Keywords and Meta Description. As these should have a high relevance to the search engine than if they where just in the context of the site ideally you want to have your keyword in the above tags and then repeating frequently throughout the context of the site. The more repetition of your selected keywords the more relevant the search engine will rate your site when a user has performed a search, with one or more of your keywords. Keyword density is an art form not an exact science for those people think of just littering their site with the same keyword IE repeating the keyword car multiple times (this is a form of spamming call keyword stuffing), today search engine algorithms will pick this up and will instead of increasing your ranking it will decrease. The keyword when outside of the header tags must be in some form of language structure the closer the keywords are together the more relevant the site is to the user. For instance a search for “car mechanics” would place a site higher if it had the word car mechanics together in a sentence that, that if they were in separate paragraphs with in the site. On Friday I will go into spam techniques so you can avoid them or face getting banned from many/all search engines.
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