Link equity also known as page rank is an important part of off-page SEO. So what is link equity? Link equity is the number of in bound links going to any given page on your web site. Link authority is the value of those links. For instance imagine in the real world a reference from the BBC as to your capability as a reporter will have more weight than a reference from a local journal. The same thing applies to link authority.
These work very well when combined. The easy way of obtaining link equity is through blogs where there is an option to bookmark them though a social media sites such as del.icio.us, users can rank your articles as to their usefulness thus generating an inbound link.
The other preferred method is to request a link from another site. This is where adding your sites to directories comes in handy for every directory your site is listed in there’s another inbound link.
In conclusion before you go out linking loads of sites to yours be aware of the Page authority. One inbound link from a website with great authority can be worth more to your SEO than 20 from poor websites, but in the world of SEO its best to have both.
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Thank you for this valuable SEO terms.