Google’s algorithm is a much examined and rarely exploited intelligent system. It uses thousands of data centres all over the world to process billions of search queries, each data centre consists of many servers which in turn contain masses of information relating to ranking data.

Although no-one outside of Google actually fully understands the algorithm, it’s pretty black and white what it expects and to see and what it doesn’t. Here is a brief explanation to how to make Google work for you.

First and foremost your site must be of use to someone, therefore content must be accurate and informative. If you keep this in mind then you won’t go far wrong. This begins with writing quality fresh content, aim to archive around 800+ words on each page with links to other pages in your site.

When entering any search query, you see the in the top SERP where and how the algorithm has picked these sites to be the most relevant. The top site will have the exact search query in the title, description and more often than not in the URL. Use this information to your advantage and adjust your meta tags accordingly.

Make your site as user friendly from the perspective of the visitor as possible. Creating an RSS feed, naming images and using sitemaps will influence the search engine spider to promote your website as a good visitor experience. With the same idea in mind, trying to deceive the search engine and therefore deceiving your visitors is a sure-fire way of getting banned from the listings. Also known as black hat techniques such as cloaking, doorway pages and same colour text as background are common mistake.

The other major factor that the Google algorithm is scrupulous about is inbound linking. This is when any link from around the World Wide Web is registered to point to your website, thus generating PageRank score and proving popularity. However Google have recently clearly stated the negative value of paid linking, this is a popular method of achieving high PR links but is obviously unethical.

For more information regarding Google’s Algorithm please call 08701451017 or alternatively click SEO Analysis.

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