If you believe some of the myths surrounding Search Engine Optimisation, this may be the reason you aren’t getting high rankings. This article deals with some common SEO myths.

1. Automated Software
There really aren’t any automated software programs available that will allow you to get your rankings pushed up really fast. Even if you could find this pot of gold, you still need to hold your rankings and to do that you need get involved. Search engines would also detect your methods and that wouldn’t bode well for your future rankings.
2. Quick Backlinks
Getting just enough backlinks to your site is not enough to get higher rankings. No matter how many links you have it is the quality and relevance of your links that matter, so quality is better than quantity.
3. Stuffing Meta Keywords and Alt Tags with keywords
Meta keyword tags are suffering from years of overuse with the result is that they no longer play a major role in search engine algorithms. Today they are used to determine a page’s relevance and not its rankings. Alt Tags on the other hand are used to describe images and are helpful in terms of slow loading or non visual browsers. Stuffing them with keywords won’t help your rankings as search engines have ‘caught on’ to this practice.
4. Using lots of tiny text on your website
If your text is next to unreadable it won’t make your web pages appealing to search engines as they look at web pages that are valuable to the user, not to them.
5. Invisible Text and Links
This is a relation to tiny text, invisible texts and links wont help you boost the amount of links coming into a site, and can amount to black hat SEO practice which search engines are wise to.
6. Cloaking
Cloaking is a serious black hat SEO practice, if large corporate companies can get penalised for this, so can you and if you do, then you can say goodbye to rankings. Search engines want valuable content suitable for humans. Using cloaking to show one thing to the search engine and another thing to a human will not work in the long run.
7. Guaranteed rankings
If you are guaranteed rankings you should be wary. Only search engines can control your rankings and as they are changing their algorithms constantly, nothing can be guaranteed by anyone, at any time.
8. Submitting your site to thousands of directories for ridicules low fees
Some services offer you submission to loads of directories for very low fees, yet most of these directories are not visited by anyone and carry no weight with search engines.
9. Hits are a good indicator of traffic
Hits to your site are often misunderstood, a hit is not an actual visitor it is a file request. If you get 100 hits, don’t mistake it for 100 visits. Yo need to track how many unique visitors come to your site to get an accurate statistics.
10. You don’t need to hire SEO experts, all you need is a web designer
This may work for some, but not usually. Hire only those who are suited to the task, after all SEO is your internet marketing tool and in a physical environment you would not give your marketing campaign to the HR department.
11. You can take it easy once your site is optimised
The web is constantly changing so you can’t sit back once you have arrived at your goal. New technology is constantly being designed to help people achieve rankings and knock others out of their place.

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