Relevance is one of the major factors in an effective SEO campaign, and plays a large part in site conversions and sales levels. Page relevance helps to ensure that a site is indexed appropriately with the search engines while relevant links help to improve search engine ranking. What’s more, by offering relevant content to your visitors they will be more likely to make purchases, click links, sign up to newsletters, and perform other desirable actions while on your site.

Page Relevance

Page relevance requires the creation of relevant content that includes a range of semantically related keywords. The most effective search engine optimization campaign also ensures that various other on-page factors retain high relevance. There are many areas on a web page that need to be relevant – image ALT tags and meta tags included.

Using Relevant Keywords In Meta Tags

While the major search engines place very little weight on the content of the keyword meta tag, it does still retain some importance. In particular, the use of irrelevant keywords is deemed as being an attempt to artificially inflate your search engine rankings. An ethical search engine optimisation campaign should always ensure that if a page includes meta tags in the header that they are relevant to the content of the page and the overall topic of the site.

Image Relevance For Visitors And Search Engines

Images play a big part in page performance. As the old adage goes “a picture speaks a thousand words” with your visitors. Again, the image needs to be relevant to the content of the page. Visitors will quickly be put off by an irrelevant picture that has been included simply to bulk up the page. Search engines are different because they can’t specifically “read” the content of the image. As such they rely on HTML tags instead. Title and Alt tags are the most important of these and, again, need to be relevant to the image itself and to the content of the page.

Relevant Links

Link relevance is also important in SEO. An inbound link from another page that is based on the same topic as your own page (and therefore considered relevant) will be given greater weight than one from an unrelated (or irrelevant) page. The anchor text, which is the text section of a link that web users can read, should also be relevant. Again, search engines give much greater weight to relevant links compared to irrelevant ones. This makes finding relevant links one of the biggest SEO challenges you will face.

The Importance Of Relevance In SEO

Page and link relevance are absolutely vital to an effective search engine optimisation campaign. It also helps to ensure that visitors are targeted and more active when they do navigate to your pages. Links from relevant pages using relevant keywords as anchor text will help to improve the ranking of a particular page and therefore drive more search engine traffic.

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