Why SEO costly when it all seem so easy?
March 19th, 2008 by Dan
I hear clients all the time ask me why SEO is so expensive. My normal answer to this is that it’s not. The rewards for properly done SEO are fantastic if done correctly and that’s what you pay for. A lot of customers who know a little about SEO think what we do is easy and so ask again why it’s so expensive, well I have an analogy which sums this up, and here it is…
A product line has a machine technician, the line hasn’t gone down for a number of years with absolutely no down time and the line runs like clock work. A new director comes on board and like all new directors wants to make his mark. He sees this line hasn’t gone down for a number of years so automatically thinks there’s no need for a machine technician. He lays the machine technician off saving the company the expense and gives himself a pat on the back and most probably a pay rise.
Everything goes well for a number of months then the inevitable happens, one of the machines breaks down and the line and products stop. The director tries to find a contact to fix the machine, there is either a long wait or company want him to enter in to a long term maintenance contract. Finally he rings up the old machine technician and says can you help, the technician answers yes but obviously their will be a charge, at this point the director is losing hundred/thousands of pound through down time and says “yes anything to get it fixedâ€.
The technician comes down to look at the machine and says “yes I can fix it but it will cost £8,000!†The director agrees the machine technician opens the machine and takes a screwdriver, he tightens a bolt and the line starts up strait away. The director is outraged and demands to have a break down of cost. “sure†says the technicians: “screwdriver £8, knowing where to tighten the bolt and how much £7902â€.
It is the same scenario which applies to SEO, knowing how much to do and where to do it, and that is what you pay for.
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you are very right at it… and if I may add.. most of these people have no idea that SEO is an ongoing work unlike any other online jobs such as graphic design, programmers and so on… keeping up with the search engines can eat your whole time…
so ok, you can get a $300 SEO service… the thing is, do they really know what they’re doing? have they been able to keep your page ranks? have they been getting decent backlinks for your sites?
it’s always an argument as to which matters most, saving money and taking a whole decade to be visible or paying a full service that would actually equate to those years that you have to spend for a “claiming seo expert”