What makes good Meta data? So you’ve painstakingly done all the onsite SEO – tightened up normalisation issues, no followed irrelevant external links, made sure the not found response page is returning a code 404 and not something else. Now there’s only one or two things left to do – construct good Meta data, that Read Blog…
Good Meta data
December 5th, 2011 by David J
Mass normalisation
November 11th, 2011 by David J
I had a client a couple of months ago who had a bit of a problem with his websites ranking for various keywords. The client was an online shop selling gadgets to the general public and also a separate online wholesale supplier for the same gadgets to retailers. They had two websites: one for general Read Blog…
Getting Into Google Define: – Step-by Step
July 29th, 2011 by David J
It took several months of experimentation – adjustments then waiting then some more adjustments and some more waiting… but in the end I figured out how to get in to Google’s web definitions with the Google define: operator. The first thing I did was create a page on my own website Insulation Grants UK called Read Blog…
The Right Element for the Right Job
June 29th, 2011 by David J
There’s over 70 standard XHTML elements as defined by the W3C. A lot of them are only formatted by the default styles incorporated into web browsers and thus never used. For example, what’s the point in using the <address></address> tags when the same can be accomplished with a <span></span>? Well one school of thought is Read Blog…
define:segmentation – The process of dividing into segments
May 11th, 2011 by David J
Page segmentation in search engine optimisation means that search engines take a more granular approach to analysing different parts of a web document. When a search engine looks at a web page, it wants to see what the document is really about and separate the clutter from the meat of the web page. For example, Read Blog…
Importance of the ‘Crumb’
May 9th, 2011 by David J
Why use a breadcrumb trail and what (if any) SEO value would its deployment bring? Well to answer this question read below on the SEO advantages you can reap for a little extra coding and time. Well a breadcrumb trail offers a fantastic opportunity for keyword rich anchor text from one document to another. Also Read Blog…
Write Good SEO Content using ” ~ ” The Google Switch That’s Passed You By
May 1st, 2011 by David J
My name’s David James and I’ve just started a new job here at Click Consult. I’ve always loved SEO and it’s always been a hobby but now I earn a living from it as an SEO programmer, how lucky is that. Actually luck had nothing to do with it, it was the keywords I placed Read Blog…









