Google recently came under fire for authorising a new smartphone app designed to help parents work out whether or not their son is homosexual. The ‘Is Your Son Gay?’ app has drawn criticism across the board for aiming to provide an answer to the question parents have apparently ‘been asking for perhaps too long’, with Read Blog…
Be Vigilant with Brand Associations, Unlike Google
October 1st, 2011 by Kim
How Nancy and the Power of Blogging Took On Tesco
September 13th, 2011 by Kim
Recently, a regular customer of supermarket powerhouse Tesco revealed how she has vowed to never shop at the store again after being accused of shoplifting on a routine shopping trip with her two young children. The customer, Nancy, spent £250 on her weekly shop as usual. Children in tow and items all paid for, Nancy Read Blog…
Stuff a Few More In: the Bane of the Copywriter
August 8th, 2011 by Kim
“Stuff a few more in” along with “it can’t hurt to add some more” and “make sure they reach an 8% density each” are phrases any copywriter dreads to hear. When you’ve just spent an hour writing a piece of copy for a website – which you’ve read, proofread, given to someone else to proofread Read Blog…
Why Guest-blogging isn’t always great for Link Building
July 8th, 2011 by Kim
In terms of Search Engine Optimisation, guest-blogging is a resourceful means of networking with other individuals, potential clients and companies in your industry within the blogosphere; potentially creating a readership and increasing traffic to your own blog. Increasingly, however, guest-blogging is being used solely for building links. Rather than focussing on creating an insightful contribution Read Blog…
How to Stop Writing Boring Product Descriptions
June 8th, 2011 by Kim
Writing e-commerce product descriptions can be tricky. Even the most talented of copywriters can easily end up with a generic paragraph and a couple of bullet points with keywords stuffed in, spouting about how X-product is available in this colour or that colour; is durable and withstanding; is affordable and efficient, etcetera, etcetera. In a Read Blog…
Now Facebook Even Determines How We Read The News…
May 17th, 2011 by Kim
Mark Zuckerberg is often voted as one of, if not the most influential person in the world of technology. Why? Because he is the founder of Facebook, the most popular, all-encompassing and influential social networking site since sliced bread. Now it has been found that Facebook is even starting to have an influence on how Read Blog…
Facebook’s Most Engaging Page this Spring? ‘The Bible’
April 19th, 2011 by Kim
AllFacebook.com, a resource dedicated to covering all issues regarding Facebook’s new applications, performance analysis and general news, has compiled a list of the pages most interacted with during the last fortnight. AllFacebook.com has witnessed a change of pace for the social networking giant’s most frequented pages, with The Bible’s Facebook page receiving the most user Read Blog…
Spelling, Grammar and SEO
December 1st, 2010 by Kim
One teacher’s poor grammar and spelling has called the entire educational standards at an all-girls Technology College in Lincolnshire into question recently, when she sent out her annual form tutor report riddled with embarrassing spelling and grammatical errors. In the un-spellchecked email to one girl’s parent, a total of 16 different spelling mistakes and grammatical Read Blog…









