Links are a kind of gold on the net. They can be a currency, they make your site look pretty, they can make you more money and everyone will do anything to get them. It sometimes seems that people will do as many crazy things to get links as they once did to scrabble for Read Blog…

With so many different elements of a page counting towards its SEO, it can often be hard for a layperson to get things straight. In fact, if you listen to even half of the arguments bandied around the SEO community, it’s hard for even SEO experts to get things straight. Still, it’s important for the Read Blog…

There are heaps of articles all over the net offering advice on how to work social media. In the last couple of years, the usefulness of social media to the average website has increased, and the SEO community has struggled to catch up. As usual, a lot of the catch-up has been done through explanation Read Blog…

As part of any good SEO campaign, a website should include well written, generally appealing SEO content. This SEO content should also be written in such a way that it will promote good conversion rates because it is appealing, well written, and generally offers visitors what they want. Fortunately, SEO content can be both search Read Blog…

You may have heard that a site’s home page is its face. It’s even more important than that. While people may be willing to look beyond the face and into the personality of a person, very few people are willing to look beyond a boring home page. No, the home page of a site is Read Blog…

If you are considering writing articles for SEO then white hat techniques need to be adhered to. White hat essentially means good practice. Black hat essentially means bad practice. It means you aren’t playing by the rules of good SEO practice. White article writing requires that the writer rely on their own research. They don’t Read Blog…

Google launched the redevelopment of its telecommunications system, rebranded as Google Voice, early this year, and it has taken a long time for one question to be answered. That question was, how will the program fare when it comes to smartphones? With the rejection of Google’s application for inclusion in Apple’s App Store, the question Read Blog…

Search engine optimisation is, essentially, about pleasing search engines. That is why it is particularly strange that the SEO world spends so little time discussing exactly what the personalities of the major search engines are. The SEO community is generally forthcoming with information, but assessment of their targets at a personal level is sadly lacking. Read Blog…