The past month has been hectic in the world of SEO, with the JC Penney case and the latest algorithmic changes in the form of the content farm update from Google has again created scenes of panic in the industry. Firstly I believe the update was made as a direct response to the JC Penney Read Blog…

After reading Rand Fishkin’s recent SEOMoz blog, it started stirring up some pretty deep emotions to blog commenting and its usefulness in the overall landscape of knowledge sharing on the web. I understand Rand’s core point is to promote commenting as a marketing and brand building tool, but is this the right kind of marketing Read Blog…

Google’s targeting is more advanced than ever, with more emphasis falling on local results for any given search query. For your multilingual campaign to be a success there are certain criteria that should be followed to ensure rankings are deemed to be localised to your target market. The most important of which is choosing your Read Blog…

This is not a blog to tell you not to bother with some of the following techniques, as I’m sure different SEO’s will have seen different successes come from many different areas. But here at SEO Consult we optimise many sites, and through research and development there are some which don’t have the same influence Read Blog…

In some ways the term blog has become a buzz word in SEO, webmasters and business owners know they need one, but it’s maybe not so obvious how to squeeze every last drop of value out of it. Done correctly you can achieve quick wins in terms of long-tail keywords and assist your major site Read Blog…

If you type the term ‘search engine optimisation’ into a search engine, you will be amazed by the number of relevant results returned. There is an abundant amount of information available about SEO on the internet and this is useful for those new to the subject. However, the problem for many of those inexperienced in Read Blog…

It is widely known the search engines are currently very interested in real-time search results as a lot of time and effort has been spent on developing technology capable of handling this sort of information. Important agreements between search engines such as Google and Bing have also been taking place with the most popular social Read Blog…

If you don’t have a sound knowledge of search engine optimisation and have not been involved in the running of an SEO campaign before, it is not recommendable to take charge of your own business SEO efforts. Search engine optimisation is too challenging and demanding for those new to the topic to be able to Read Blog…