There are a few common mistakes that people new to SEO often make.  Being relatively new to search engine optimisation myself, I try to avoid commenting on these issues unless I’m fully confident about the advice I’m giving. This is the case with the information about Google’s index that I recently began to understand, so I Read Blog…

Quality content is crucial to search engine optimisation – if you’ve been reading this SEO blog for any time, you will know that I have tried to reinforce this point at every possible opportunity. One area I haven’t covered in as much detail is how guest blogging specifically, can be used to improve the impact of Read Blog…

One of the things I love about working in SEO is that for every event, significant or insignificant, there is almost always a complete dichotomy between how the brightest minds in our industry interpret these events.  I’ve been reading about search engine optimisation pretty much every day of my life for a about a year now, Read Blog…

I’ve been thinking for some time now that link building is in danger of becoming a lost art, like cartography, whittling, or good driving.  The plethora of automated submission and profile creation tools, and an over reliance on social bookmarking and directory submissions have meant that many new internet marketers never build links by hand, and Read Blog…

There’s been a lot of speculation about ‘Penguin’ recently, and while I’ve tried to provide analysis, I’ve always explicitly stated that anything I write in relation to the Google update is based on speculation.  It’s informed speculation, based on data analysis and trends identified by myself and other webmasters, but it’s speculation all the same.  As Read Blog…

If you’re reading this blog based on the title, I’d assume you’re viewing it with a great deal of cynicism, and rightly so. There’s no such thing as a guaranteed-to-work ‘Penguin Recovery Plan’ because we don’t know the algorithm, we don’t have Google’s data set, and therefore we don’t know crossing which thresholds in which Read Blog…

For those of you who spend any time working on the internet or reading SEO blogs, it seems that Google have had a new mission in the last year or so.  Their ambition has been too slowly turn the SEO and internet marketing world against a number of traditionally cute and adorable animals. This started February Read Blog…

If you spend any time at all reading SEO blogs, you’ll be familiar with the bourgeoning concept of AuthorRank.  It’s not yet clear how exactly AuthorRank is handled by the search engines, and how it affects rankings, but there is a lot of speculation that in the future it’s going to be an important feature of Read Blog…