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This is something I noticed a while back that I thought was interesting (though definately a bit on the gray hat site) - a free followed backlink from tesco.net! I first noticed it showing in our backlinks on Yahoo! Site Explorer a few months ago so investigated further. Tesco.net have a Google search box that lets you search the web, but serves...
"We have no record of ever having received a violation notification from Google before last week when the unauthorized links came to our attention. If we had, we would have worked quickly to remedy the situation, as we are doing now. Obviously, we are disappointed that Google has reduced our rankings." So writes vice-president of corporate commun...
I was reading a post last week on SEOMoz - http://www.seomoz.org/blog/beyond-good-and-evil-in-seo-11331 which I found interesting as it discusses why some firms may look to use black hat SEO techniques in order to "manipulate" the search engine results page. You could say that all SEO's do this in the standard techniques they use as for the purpos...
Those involved in black hat SEO are eager to get your business. They want to make as much money as possible and are willing to manipulate business owners in order to get them to part with their cash. The majority of website owners are now aware of black hat SEO and understand it is not advantageous. However, black hat SEO consultants have ways of...
Search engine optimisation experts are constantly advising against the use of black hat SEO methods and yet there are still some business owners which choose this approach. One of the reasons why so many site owners still fall into this trap is because unethical SEO companies make black hat SEO look so tempting. Those working unethically in searc...
What is cloaking? I'm glad you asked. Put simply, cloaking is when a website shows different content to a search engine spider than it does to normal visitor. Why would a site do this? It's almost always a blackhat SEO technique that aims to show search engines a keyword rich page that bears little resemblance to the actual page, in order to appe...
Every search engine optimisation campaign is different and must be developed based on the individual needs and circumstances of the business if ever going to be effective. However, there are three ethical search engine optimisation techniques that can be beneficial for all online companies in some way and...
Even though there is a considerable amount of information available advising against the use of black hat SEO methods, a number of businesses still end up running unethical SEO campaigns. Black hat SEO can be tempting for business owners because a number of the methods claim to be able to achieve good res...
The SEO game is a fickle one at times and with multiple methods all pointing to one goal it's difficult how to decipher which is the best. We can easily be mislead by the charlatans that are the black hat SEO Companies. They promise big and fast results in a short amount of time. Climbing those ra...
Spam is a term that has been around since the conception of the internet, meaning an unethical and unusable form of content that has the sole purpose of deceiving a user or search engines. This problem certainly hasn't gone undetected by the major engines and browsers, with the likes of Google and Microsoft c...
Web spam is a big problem for the search engines and is something they view extremely seriously. The search engines aim to provide their users with relevant and useful search results. If business owners use unethical SEO techniques and create sites of web spam, these websites may be ranked highly by the se...
Black hat search engine optimisation can be severely damaging to the reputation and performance of a business. Black hat SEO is frowned upon by search engines and by those working ethically within the SEO environment. It is often the case that business owners found to be using black hat SEO methods claim t...
It’s probably your worst nightmare. You decide to try SEO on your site. You approach a professional SEO firm, as you’re aware of the technical nature of search engine optimisation. You pay for the SEO process and your site is put online, with the assurance that your rankings will soon appear. T...
From a purely business perspective many of the SEO techniques described as ’spam’ don’t actually seem that 'bad.' Particularly if you have a new site, dragging your pages up through the rankings can take months of hard work. If you’ve got a product you know your customers will want, wh...
You can’t participate on the net for long without encountering spam. It pervades all aspects of the net, mostly due to the free way we use the word. If you have any familiarity with SEO, you will be familiar with most of the tricks termed ’spam’. There are a few that may have slipped unde...
One of the things you will often hear about black-hat SEO techniques is that they are popular because they work. At least in the short-term, some unethical SEO techniques are thought to give a site a bit of a boost in the rankings. Usually, these techniques are discouraged by reputable SEO firms because, i...
